Prova nu

Lyssna när som helst, var som helst

Kliv in i en oändlig värld av stories

  • 1 miljon stories
  • Hundratals nya stories varje vecka
  • Få tillgång till exklusivt innehåll
  • Avsluta när du vill
Starta erbjudandet
SE - Details page - Device banner - 894x1036
Cover for Marketing Analytics: Essential Tools for Data-Driven Decisions
Starta erbjudandet

Marketing Analytics: Essential Tools for Data-Driven Decisions

Starta erbjudandet
Serier

1 av 1

Språk
Engelska
Format
Kategori

Ekonomi & Business

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.

The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns.

Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

© 2021 Darden Business Books (E-bok): 9780813945163

Utgivningsdatum

E-bok: 13 januari 2021

Taggar

Andra gillade också ...

  1. The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
    The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits Russell Glass
  2. Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence
    Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence Matt Mayberry
  3. Brand Relevance: Making Competitors Irrelevant
    Brand Relevance: Making Competitors Irrelevant David A. Aaker
  4. Strategic Marketing
    Strategic Marketing ProBusinessEducation Team
  5. Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After, 2nd Edition
    Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After, 2nd Edition Matt LeMay
  6. The One-Hour Strategy: Building a Company of Strategic Thinkers
    The One-Hour Strategy: Building a Company of Strategic Thinkers Jeroen Kraaijenbrink
  7. Under New Management: How Leading Organizations Are Upending Business as Usual
    Under New Management: How Leading Organizations Are Upending Business as Usual David Burkus
  8. Brand Against the Machine : How to Build Your Brand, Cut Through the Marketing Noise and Stand Out from the Competition: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
    Brand Against the Machine : How to Build Your Brand, Cut Through the Marketing Noise and Stand Out from the Competition: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition John Michael Morgan
  9. How Leaders Learn: Master the Habits of the World's Most Successful People
    How Leaders Learn: Master the Habits of the World's Most Successful People David Novak
  10. The Outcome Generation: How a New Generation of Technology Vendors Thrives through True Customer Success
    The Outcome Generation: How a New Generation of Technology Vendors Thrives through True Customer Success Paul Henderson
  11. Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
    Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results Bernard Marr
  12. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
    The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Dan Olsen
  13. Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
    Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships Paul Gillin
  14. Metaverse For Beginners and Advanced: A Complete Journey Into the Metaverse Virtual World (Web 3.0): Learn to Invest in NFT (Non-Fungible Token), Crypto Art, Land, Altcoin, Defi and Blockchain Gaming
    Metaverse For Beginners and Advanced: A Complete Journey Into the Metaverse Virtual World (Web 3.0): Learn to Invest in NFT (Non-Fungible Token), Crypto Art, Land, Altcoin, Defi and Blockchain Gaming Darell Freeman
  15. A New History of Management
    A New History of Management Stephen Cummings
  16. Growth Hacking Marketing: How to Grow Your Business, Scale Your Income, and Work LessHow to Grow Your Business, Scale Your Income, and Work Less: How to Grow Your Business, Scale Your Income, and Work Less
    Growth Hacking Marketing: How to Grow Your Business, Scale Your Income, and Work LessHow to Grow Your Business, Scale Your Income, and Work Less: How to Grow Your Business, Scale Your Income, and Work Less Paul Walsh
  17. Play the Game: How to Win in Today’s Changing Environment
    Play the Game: How to Win in Today’s Changing Environment Adam Strong
  18. Selling Your Startup: Crafting the Perfect Exit, Selling Your Business, and Everything Else Entrepreneurs Need to Know
    Selling Your Startup: Crafting the Perfect Exit, Selling Your Business, and Everything Else Entrepreneurs Need to Know Alejandro Cremades
  19. Project Management: The Ultimate Guide to Help You Master and Innovate Projects with Lean Thinking, Including How to Dominate Agile, Scrum, Kanban, and Six Sigma
    Project Management: The Ultimate Guide to Help You Master and Innovate Projects with Lean Thinking, Including How to Dominate Agile, Scrum, Kanban, and Six Sigma Ricky Toyoda
  20. Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World
    Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World Ron Adner
  21. Visible Hand: A Wealth of Notions on the Miracle of the Market
    Visible Hand: A Wealth of Notions on the Miracle of the Market Matthew Hennessey
  22. The Ultimate NFT Guide For Beginners: A Handbook on Investing in Non-Fungible Tokens. Earn Extra Money and Generate Passive Income from Creating Your Art on a Blockchain
    The Ultimate NFT Guide For Beginners: A Handbook on Investing in Non-Fungible Tokens. Earn Extra Money and Generate Passive Income from Creating Your Art on a Blockchain Value Bird Publications
  23. Peak Performance: How Denver's Peak Academy is saving millions of dollars, boosting morale and just maybe changing the world. (And how you can too!)
    Peak Performance: How Denver's Peak Academy is saving millions of dollars, boosting morale and just maybe changing the world. (And how you can too!) Brian Elms
  24. The Leader's Guide to Radical Management: Reinventing the Workplace for the 21st Century
    The Leader's Guide to Radical Management: Reinventing the Workplace for the 21st Century Stephen Denning
  25. An MBA in a Book: Everything You Need to Know to Master Business - In One Book!
    An MBA in a Book: Everything You Need to Know to Master Business - In One Book! Xander Cansell
  26. Harnessing the Power At Your Fingertips: A Leader's Guide to B2B Marketing Communications
    Harnessing the Power At Your Fingertips: A Leader's Guide to B2B Marketing Communications Dominic Walters
  27. IT-Driven Business Models: Global Case Studies in Transformation
    IT-Driven Business Models: Global Case Studies in Transformation John M. Jordan
  28. Leadership Gravitas: 12 Essential Skills to Expand your Impact and Influence
    Leadership Gravitas: 12 Essential Skills to Expand your Impact and Influence Eric Pfeiffer
  29. Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage
    Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage Adam Richardson
  30. Leadership Unblocked: Break Through the Beliefs That Limit Your Potential
    Leadership Unblocked: Break Through the Beliefs That Limit Your Potential Muriel M. Wilkins
  31. Finding Allies, Building Alliances : 8 Elements that Bring and Keep People Together: 8 Elements that Bring--and Keep--People Together
    Finding Allies, Building Alliances : 8 Elements that Bring and Keep People Together: 8 Elements that Bring--and Keep--People Together Mike Leavitt
  32. Reimagining Operational Excellence: Inspirations from Asia
    Reimagining Operational Excellence: Inspirations from Asia Philip Kotler
  33. Delivering Business Analytics: Practical Guidelines for Best Practice
    Delivering Business Analytics: Practical Guidelines for Best Practice Evan Stubbs
  34. Disruptive Innovation
    Disruptive Innovation Introbooks Team
  35. Future Fit: How to stay relevant and competitive in the future of work
    Future Fit: How to stay relevant and competitive in the future of work Andrea Clarke
  36. Metaverse for Beginners: Cryptocurrency, NFT (Non-Fungible Tokens) and Digital Assets in the Metaverse
    Metaverse for Beginners: Cryptocurrency, NFT (Non-Fungible Tokens) and Digital Assets in the Metaverse Maxwell Robinson
  37. Engage : The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
    Engage : The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Brian Solis
  38. Harvard Business School Confidential: Secrets of Success
    Harvard Business School Confidential: Secrets of Success Emily Chan
  39. The Transparent Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results
    The Transparent Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results Todd Caponi
  40. The NarrowRoad: A Guide To Legacy Wealth
    The NarrowRoad: A Guide To Legacy Wealth Dr. Pamela C. V. Jolly
  41. Strategic Thinking
    Strategic Thinking Timo Santalainen
  42. The Idea is The Easy Part
    The Idea is The Easy Part Brian Dovey
  43. CryptoDad: The Fight for the Future of Money
    CryptoDad: The Fight for the Future of Money Christopher Giancarlo
  44. Data as a Product: How to Provide the Data That the Company Needs
    Data as a Product: How to Provide the Data That the Company Needs Brian Murray
  45. Running Meetings
    Running Meetings Harvard Business Review
  46. Revolutionizing Business Operations: How to Build Dynamic Processes for Enduring Competitive Advantage
    Revolutionizing Business Operations: How to Build Dynamic Processes for Enduring Competitive Advantage Tony Saldanha
  47. Mastering Megatrends: Understanding and Leveraging the Evolving New World
    Mastering Megatrends: Understanding and Leveraging the Evolving New World John Naisbitt
  48. Growth for Good: Reshaping Capitalism to Save Humanity from Climate Catastrophe
    Growth for Good: Reshaping Capitalism to Save Humanity from Climate Catastrophe Alessio Terzi
  49. Seven Secrets for Negotiating with Government: How to Deal with Local, State, National, or Foreign Governments--and Come Out Ahead
    Seven Secrets for Negotiating with Government: How to Deal with Local, State, National, or Foreign Governments--and Come Out Ahead Jeswald Salacuse
  50. The CEO Playbook for Strategic Transformation: Four Factors That Will Make or Break Your Organization
    The CEO Playbook for Strategic Transformation: Four Factors That Will Make or Break Your Organization Scott A. Snell

Andra börjar lyssna på

Visa alla titlar
  1. Följeslagaren
    Följeslagaren Sofie Sarenbrant
    4
  2. Konstnären
    Konstnären Dag Öhrlund
    4.1
  3. När stjärnorna faller
    När stjärnorna faller Mari Jungstedt
    4
  4. Skugga över Slagtjärn
    Skugga över Slagtjärn Rolf Börjlind
    4.1
  5. Vår sjätte attaché
    Vår sjätte attaché Denise Rudberg
    4.3
  6. Välkomna till vårt äktenskap
    Välkomna till vårt äktenskap Julia Dufvenius
    4
  7. Nattankare
    Nattankare Kristina Ohlsson
    4.1
  8. Besökaren
    Besökaren Dag Öhrlund
    3.9
  9. Skottskador
    Skottskador Mikael Ressem
    4.1
  10. Tornet
    Tornet Dag Öhrlund
    3.8
  11. Ingen väg ut
    Ingen väg ut Lee Child
    3.6
  12. Främmande blod
    Främmande blod Nis Jakob
    4.3
  13. Jägarhjärta
    Jägarhjärta Lars Wilderäng
    3.7
  14. En dold skönhet
    En dold skönhet Lucinda Riley
    4.3
  15. Ett orimligt straff
    Ett orimligt straff Carin Hjulström
    4.4

Därför kommer du älska Storytel

  • 1 miljon stories

  • Lyssna och läs offline

  • Exklusiva nyheter varje vecka

  • Kids Mode (barnsäker miljö)

Populäraste valet

Premium

Lyssna och läs ofta.

169 kr /månad

7 dagar gratis

  • Exklusivt innehåll varje vecka

  • Avsluta när du vill

  • Obegränsad lyssning på podcasts

Starta erbjudandet

Unlimited

Lyssna och läs obegränsat.

229 kr /månad

7 dagar gratis

  • Exklusivt innehåll varje vecka

  • Avsluta när du vill

  • Obegränsad lyssning på podcasts

Starta erbjudandet

Family

Dela stories med hela familjen.

Från 239 kr /månad

7 dagar gratis

  • Exklusivt innehåll varje vecka

  • Avsluta när du vill

  • Obegränsad lyssning på podcasts

Du + 1 familjemedlem2 konton

239 kr /månad

Starta erbjudandet

Flex

Lyssna och läs ibland – spara dina olyssnade timmar.

99 kr /månad

7 dagar gratis

  • Spara upp till 100 olyssnade timmar

  • Exklusivt innehåll varje vecka

  • Avsluta när du vill

  • Obegränsad lyssning på podcasts

Starta erbjudandet
Läs mer
Utforska
Användbara länkar
Språk och region

  • Svenska

  • Sverige

  • app_store_button
  • google_play_button
Följ oss