5
Ekonomi & Business
In the B2B world, the people bringing the largest deals to the tables are heroes. That's because, amongst the world s biggest B2B companies, 80% of the total revenue comes from as little as 1% of the customer base or fewer than 100 customers. And a large portion of that 80% comes from megadeals.
This information is often not disclosed to avoid investors seeing it as a risk. But what if the success of the largest companies today actually depends on their ability to master and win megadeals? There s a reason top megadealers have annual compensation packages exceeding 1 MUSD. But how do they do it? Until now the answer has been shrouded in mystery.
In this hands-on book, Aberg and Engman reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. They also provide a unique cutting-edge approach to complex selling that blends account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team.
Megadeals is a powerful formula for you to realize long-term success and change the world on a massive scale.
© 2022 Nordic Success Publishing (Ljudbok): 9789189267985
Utgivningsdatum
Ljudbok: 28 mars 2022
5
Ekonomi & Business
In the B2B world, the people bringing the largest deals to the tables are heroes. That's because, amongst the world s biggest B2B companies, 80% of the total revenue comes from as little as 1% of the customer base or fewer than 100 customers. And a large portion of that 80% comes from megadeals.
This information is often not disclosed to avoid investors seeing it as a risk. But what if the success of the largest companies today actually depends on their ability to master and win megadeals? There s a reason top megadealers have annual compensation packages exceeding 1 MUSD. But how do they do it? Until now the answer has been shrouded in mystery.
In this hands-on book, Aberg and Engman reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. They also provide a unique cutting-edge approach to complex selling that blends account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team.
Megadeals is a powerful formula for you to realize long-term success and change the world on a massive scale.
© 2022 Nordic Success Publishing (Ljudbok): 9789189267985
Utgivningsdatum
Ljudbok: 28 mars 2022
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Mats
2 sep. 2022
A truly amazing book that widens the scope of doing business on a larger scale. It is my firm belief that even smaller companies could benefit from the insights of this book. Insights that would transform the way they do business in insole grow their business tenfold. Thanks for an awesome audiobook!
Christoffer
26 juni 2023
One of the best books in the B2B sales & marketing category 👏🏼
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