Lyssna när som helst, var som helst

Kliv in i en oändlig värld av stories

  • 1 miljon stories
  • Hundratals nya stories varje vecka
  • Få tillgång till exklusivt innehåll
  • Avsluta när du vill
Starta erbjudandet
SE - Details page - Device banner - 894x1036
Cover for Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Starta erbjudandet

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Starta erbjudandet
7 betyg

3.6

Längd
23tim 11min
Språk
Engelska
Format
Kategori

Unga vuxna

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories.

© 2016 Dreamscape Media (Ljudbok): 9781666601817

Utgivningsdatum

Ljudbok: 29 november 2016

Taggar

Andra gillade också ...

  1. Chaos Kings: How Wall Street Traders Make Billions in the New Age of Crisis
    Chaos Kings: How Wall Street Traders Make Billions in the New Age of Crisis Scott Patterson
  2. These are the Plunderers: How Private Equity Runs—and Wrecks—America
    These are the Plunderers: How Private Equity Runs—and Wrecks—America Gretchen Morgenson
  3. Billionaire, Nerd, Saviour, King: The Hidden Truth About Bill Gates and His Power to Shape Our World
    Billionaire, Nerd, Saviour, King: The Hidden Truth About Bill Gates and His Power to Shape Our World Anupreeta Das
  4. Edison: A Life of Invention
    Edison: A Life of Invention Paul Israel
  5. American Rascal: How Jay Gould Built Wall Street's Biggest Fortune
    American Rascal: How Jay Gould Built Wall Street's Biggest Fortune Greg Steinmetz
  6. What’s the Matter with Delaware?: How the First State Has Favored the Rich, Powerful, and Criminal—and How It Costs Us All
    What’s the Matter with Delaware?: How the First State Has Favored the Rich, Powerful, and Criminal—and How It Costs Us All Hal Weitzman
  7. VC: An American History
    VC: An American History Tom Nicholas
  8. Happy at Any Cost: The Revolutionary Vision and Fatal Quest of Zappos CEO Tony Hsieh
    Happy at Any Cost: The Revolutionary Vision and Fatal Quest of Zappos CEO Tony Hsieh Kirsten Grind
  9. Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer
    Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer William Knoedelseder
  10. The End of Jobs: The Rise of On-Demand Workers and Agile Corporations
    The End of Jobs: The Rise of On-Demand Workers and Agile Corporations Jeff Wald
  11. Moore's Law: The Life of Gordon Moore, Silicon Valley's Quiet Revolutionary
    Moore's Law: The Life of Gordon Moore, Silicon Valley's Quiet Revolutionary Rachel Jones
  12. The Long Shadow of Default: Britain's Unpaid War Debts to the United States, 1917-2020
    The Long Shadow of Default: Britain's Unpaid War Debts to the United States, 1917-2020 David James Gill
  13. A New Capitalism: Creating A Just Economy That Works for All
    A New Capitalism: Creating A Just Economy That Works for All Frank Altman
  14. Cable Cowboy: John Malone and the Rise of the Modern Cable Business
    Cable Cowboy: John Malone and the Rise of the Modern Cable Business Mark Robichaux
  15. The Space Economy: Capitalize on the Greatest Business Opportunity of Our Lifetime
    The Space Economy: Capitalize on the Greatest Business Opportunity of Our Lifetime Chad Anderson
  16. Saving Main Street: Small Business in the Time of COVID-19
    Saving Main Street: Small Business in the Time of COVID-19 Gary Rivlin
  17. The China Dream: How the Aspirations of Government, Business, and People are Driving the Greatest Transformation in History
    The China Dream: How the Aspirations of Government, Business, and People are Driving the Greatest Transformation in History Jonathan Krane
  18. The Right Call: What Sports Teach Us About Leadership, Excellence, and Decision-Making
    The Right Call: What Sports Teach Us About Leadership, Excellence, and Decision-Making Sally Jenkins
  19. The Monopolists: Obsession, Fury, and the Scandal Behind the World's Favorite Board Game
    The Monopolists: Obsession, Fury, and the Scandal Behind the World's Favorite Board Game Mary Pilon
  20. The Asylum: The Renegades Who Hijacked the World's Oil Market
    The Asylum: The Renegades Who Hijacked the World's Oil Market Leah McGrath Goodman
  21. Capitalists, Arise!: End Economic Inequality, Grow the Middle Class, Heal the Nation
    Capitalists, Arise!: End Economic Inequality, Grow the Middle Class, Heal the Nation Peter Georgescu
  22. The Madoffs among Us: Combat the Scammers, Con Artists, and Thieves Who Are Plotting to Steal Your Money
    The Madoffs among Us: Combat the Scammers, Con Artists, and Thieves Who Are Plotting to Steal Your Money William M. Francavilla CFP
  23. The Cost: Trump, China, and American Revival
    The Cost: Trump, China, and American Revival James Freeman
  24. Counter-Cola: A Multinational History of the Global Corporation
    Counter-Cola: A Multinational History of the Global Corporation Amanda Ciafone
  25. The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
    The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness Steven Levy
  26. Punishing Putin: Inside the Global Economic War to Bring Down Russia
    Punishing Putin: Inside the Global Economic War to Bring Down Russia Stephanie Baker
  27. A Blue New Deal: Why We Need a New Politics for the Ocean
    A Blue New Deal: Why We Need a New Politics for the Ocean Chris Armstrong
  28. The American Experiment: Dialogues on a Dream
    The American Experiment: Dialogues on a Dream David M. Rubenstein
  29. Present Future: Business, Science, and the Deep Tech Revolution
    Present Future: Business, Science, and the Deep Tech Revolution Guy Perelmuter
  30. Punters: How Paddy Power Bet Billions and Changed Gambling Forever
    Punters: How Paddy Power Bet Billions and Changed Gambling Forever Aaron Rogan
  31. The Highest Calling: Conversations on the American Presidency
    The Highest Calling: Conversations on the American Presidency David M. Rubenstein
  32. Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand
    Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand Joe Foster
  33. Sold Out: How High-Tech Billionaires & Bipartisan Beltway Crapweasels Are Screwing America's Best & Brightest Workers
    Sold Out: How High-Tech Billionaires & Bipartisan Beltway Crapweasels Are Screwing America's Best & Brightest Workers Michelle Malkin
  34. Common Sense on Mutual Funds
    Common Sense on Mutual Funds John C. Bogle
  35. Money and Promises: A History of the World in Seven Deals
    Money and Promises: A History of the World in Seven Deals Paolo Zannoni
  36. Out of the Gobi: My Story of China and America
    Out of the Gobi: My Story of China and America Weijian Shan
  37. Results: Getting Beyond Politics to Get Important Work Done
    Results: Getting Beyond Politics to Get Important Work Done Charlie Baker
  38. The Economics of Poverty: History, Measurement, and Policy
    The Economics of Poverty: History, Measurement, and Policy Martin Ravallion
  39. Social Capital: Life online in the shadow of Ireland’s tech boom
    Social Capital: Life online in the shadow of Ireland’s tech boom Aoife Barry
  40. A Rabble of Dead Money: The Great Crash and the Global Depression: 1929–1939: The Great Crash and the Global Depression: 1929 - 1939
    A Rabble of Dead Money: The Great Crash and the Global Depression: 1929–1939: The Great Crash and the Global Depression: 1929 - 1939 Charles R. Morris
  41. The Late Shift: Letterman, Leno, & the Network Battle for the Night
    The Late Shift: Letterman, Leno, & the Network Battle for the Night Bill Carter
  42. A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War
    A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War Ronald K. Fierstein
  43. Country Capitalism: How Corporations from the American South Remade Our Economy and the Planet
    Country Capitalism: How Corporations from the American South Remade Our Economy and the Planet Bart Elmore
  44. Bootstrapped: Liberating Ourselves from the American Dream
    Bootstrapped: Liberating Ourselves from the American Dream Alissa Quart
  45. The Brompton: Engineering for Change
    The Brompton: Engineering for Change Dan Davies
  46. The Private Equity Toolkit: A Step-by-Step Guide to Getting Deals Done from Sourcing to Exit (Wiley Finance)
    The Private Equity Toolkit: A Step-by-Step Guide to Getting Deals Done from Sourcing to Exit (Wiley Finance) Tamara Sakovska
  47. How China Escaped Shock Therapy: The Market Reform Debate
    How China Escaped Shock Therapy: The Market Reform Debate Isabella M. Weber
  48. The Story of Silver: How the White Metal Shaped America and the Modern World
    The Story of Silver: How the White Metal Shaped America and the Modern World William L. Silber
  49. The Monkey and the Money : A history of capitalism
    The Monkey and the Money : A history of capitalism Kjell A. Nordström
  50. Rebellion, Rascals, and Revenue: Tax Follies and Wisdom through the Ages
    Rebellion, Rascals, and Revenue: Tax Follies and Wisdom through the Ages Michael Keen
  51. The Gambler: How Penniless Dropout Kirk Kerkorian Became the Greatest Deal Maker in Capitalist History
    The Gambler: How Penniless Dropout Kirk Kerkorian Became the Greatest Deal Maker in Capitalist History William C. Rempel
  52. Makers and Takers: Why Conservatives Work Harder, Feel Happier, Have Closer Families, Take Fewer Drugs, Give More Generously, Value Honesty More, Are Less Materialistic and Envious, Whine Less...and Even Hug Their Children More Than Liberals
    Makers and Takers: Why Conservatives Work Harder, Feel Happier, Have Closer Families, Take Fewer Drugs, Give More Generously, Value Honesty More, Are Less Materialistic and Envious, Whine Less...and Even Hug Their Children More Than Liberals Peter Schweizer
  53. Shocks, Crises, and False Alarms: How to Assess True Macroeconomic Risk
    Shocks, Crises, and False Alarms: How to Assess True Macroeconomic Risk Paul Swartz
  54. Tarzan Economics: Eight Principles for Pivoting through Disruption
    Tarzan Economics: Eight Principles for Pivoting through Disruption Will Page
  55. The Inside Game: Bad Calls, Strange Moves, and What Baseball Behavior Teaches Us About Ourselves
    The Inside Game: Bad Calls, Strange Moves, and What Baseball Behavior Teaches Us About Ourselves Keith Law
  56. Invisible Trillions: How Financial Secrecy Is Imperiling Capitalism and Democracyand the Way to Renew Our Broken System
    Invisible Trillions: How Financial Secrecy Is Imperiling Capitalism and Democracyand the Way to Renew Our Broken System Raymond W. Baker
  57. SAM: One Robot, a Dozen Engineers, and the Race to Revolutionize the Way We Build
    SAM: One Robot, a Dozen Engineers, and the Race to Revolutionize the Way We Build Jonathan Waldman
  58. EuroTragedy: A Drama in Nine Acts
    EuroTragedy: A Drama in Nine Acts Ashoka Mody
  59. Overcomplicated: Technology at the Limits of Comprehension
    Overcomplicated: Technology at the Limits of Comprehension Samuel Arbesman
  60. Cyber Crisis: Protecting Your Business from Real Threats in the Virtual World
    Cyber Crisis: Protecting Your Business from Real Threats in the Virtual World Eric Cole
  61. Better Business: How the B Corp Movement Is Remaking Capitalism
    Better Business: How the B Corp Movement Is Remaking Capitalism Christopher Marquis
  62. LIV and Let Die
    LIV and Let Die Alan Shipnuck
  63. A Banker's Journey: How Edmond J. Safra Built A Global Financial Empire
    A Banker's Journey: How Edmond J. Safra Built A Global Financial Empire Daniel Gross
  64. The King of Content: Sumner Redstone's Battle for Viacom, CBS, and Everlasting Control of His Media Empire
    The King of Content: Sumner Redstone's Battle for Viacom, CBS, and Everlasting Control of His Media Empire Keach Hagey
  65. The Breakdown of Higher Education: How It Happened, the Damage It Does, and What Can Be Done
    The Breakdown of Higher Education: How It Happened, the Damage It Does, and What Can Be Done John M. Ellis
  66. SuperHubs: How the Financial Elite and Their Networks Rule our World
    SuperHubs: How the Financial Elite and Their Networks Rule our World Sandra Navidi
  67. Code Blue: Inside America’s Medical Industrial Complex
    Code Blue: Inside America’s Medical Industrial Complex Mike Magee, MD
  68. The Petroleum Papers: Inside the Far-Right Conspiracy to Cover Up Climate Change
    The Petroleum Papers: Inside the Far-Right Conspiracy to Cover Up Climate Change Geoff Dembicki
  69. Schneier on Security
    Schneier on Security Bruce Schneier
  70. Accountable: The Rise of Citizen Capitalism
    Accountable: The Rise of Citizen Capitalism Michael O'Leary
  71. Unequal: How extreme inequality is damaging democracy and what we can do about it
    Unequal: How extreme inequality is damaging democracy and what we can do about it David Buckham
  72. Blind Spot: The Global Rise of Unhappiness and How Leaders Missed It
    Blind Spot: The Global Rise of Unhappiness and How Leaders Missed It Jon Clifton
  73. The Power of Money: How Governments and Banks Create Money and Help Us All Prosper
    The Power of Money: How Governments and Banks Create Money and Help Us All Prosper Paul Sheard
  74. Marketcrafters: The 100-Year Struggle to Shape the American Economy
    Marketcrafters: The 100-Year Struggle to Shape the American Economy Chris Hughes
  75. The Organization Man
    The Organization Man William H. Whyte
  76. Stewardship: Lessons Learned from the Lost Culture of Wall Street
    Stewardship: Lessons Learned from the Lost Culture of Wall Street John C. Bogle
  77. Geopolitical Alpha: An Investment Framework for Predicting the Future
    Geopolitical Alpha: An Investment Framework for Predicting the Future Marko Papic
  78. Confessions of a Recovering Engineer: Transportation for a Strong Town
    Confessions of a Recovering Engineer: Transportation for a Strong Town Charles L. Marohn, Jr.
  79. Treasury's War: The Unleashing of a New Era of Financial Warfare
    Treasury's War: The Unleashing of a New Era of Financial Warfare Juan Zarate
  80. Institution Building in Weak States: The Primacy of Local Politics
    Institution Building in Weak States: The Primacy of Local Politics Andrew Radin
  81. Simply Electrifying: The Technology that Transformed the World, from Benjamin Franklin to Elon Musk
    Simply Electrifying: The Technology that Transformed the World, from Benjamin Franklin to Elon Musk Craig R. Roach
  82. The War Below: Lithium, Copper, and the Global Battle to Power Our Lives
    The War Below: Lithium, Copper, and the Global Battle to Power Our Lives Ernest Scheyder
  83. Ben & Me: In Search of a Founder's Formula for a Long and Useful Life
    Ben & Me: In Search of a Founder's Formula for a Long and Useful Life Eric Weiner
  84. Interference: The Inside Story of Trump, Russia, and the Mueller Investigation
    Interference: The Inside Story of Trump, Russia, and the Mueller Investigation Andrew Goldstein
  85. The Inglorious Years: The Collapse of the Industrial Order and the Rise of Digital Society
    The Inglorious Years: The Collapse of the Industrial Order and the Rise of Digital Society Daniel Cohen
  86. My Journeys in Economic Theory
    My Journeys in Economic Theory Edmund Phelps
  87. Jewish Philadelphia: A Guide to Its Sights & Stories
    Jewish Philadelphia: A Guide to Its Sights & Stories Linda Nesvisky
  88. Reinventing the Supply Chain: A 21st-Century Covenant with America
    Reinventing the Supply Chain: A 21st-Century Covenant with America Jack Buffington
  89. Iron Empires: Robber Barons, Railroads, and the Making of Modern America
    Iron Empires: Robber Barons, Railroads, and the Making of Modern America Michael Hiltzik
  90. The King of Con: How a Smooth-Talking Jersey Boy Made and Lost Billions, Baffled the FBI, Eluded the Mob, and Lived to Tell the Crooked Tale
    The King of Con: How a Smooth-Talking Jersey Boy Made and Lost Billions, Baffled the FBI, Eluded the Mob, and Lived to Tell the Crooked Tale Natasha Stoynoff
  91. How the Internet Happened: From Netscape to the iPhone
    How the Internet Happened: From Netscape to the iPhone Brian McCullough
  92. Default: The Landmark Court Battle over Argentina's $100 Billion Debt Restructuring
    Default: The Landmark Court Battle over Argentina's $100 Billion Debt Restructuring Gregory Makoff
  93. Paper Money Collapse: The Folly of Elastic Money and the Coming Monetary Breakdown
    Paper Money Collapse: The Folly of Elastic Money and the Coming Monetary Breakdown Detlev S. Schlichter
  94. Hood: Trailblazer of the Genomics Age
    Hood: Trailblazer of the Genomics Age Luke Timmerman
  95. Owned: How Tech Billionaires on the Right Bought the Loudest Voices on the Left
    Owned: How Tech Billionaires on the Right Bought the Loudest Voices on the Left Eoin Higgins
  96. Big Picture Economics: How to Navigate the New Global Economy
    Big Picture Economics: How to Navigate the New Global Economy Joel Naroff
  97. George Soros: A Life In Full
    George Soros: A Life In Full

Andra börjar lyssna på

Visa alla titlar
  1. Följeslagaren
    Följeslagaren Sofie Sarenbrant
    4
  2. Skugga över Slagtjärn
    Skugga över Slagtjärn Rolf Börjlind
    4.1
  3. Konstnären
    Konstnären Dag Öhrlund
    4.1
  4. Skottskador
    Skottskador Mikael Ressem
    4.1
  5. När stjärnorna faller
    När stjärnorna faller Mari Jungstedt
    4
  6. Tornet
    Tornet Dag Öhrlund
    3.8
  7. Nattankare
    Nattankare Kristina Ohlsson
    4.1
  8. Välkomna till vårt äktenskap
    Välkomna till vårt äktenskap Julia Dufvenius
    4
  9. Ingen väg ut
    Ingen väg ut Lee Child
    3.6
  10. Vår sjätte attaché
    Vår sjätte attaché Denise Rudberg
    4.3
  11. Del 1 - Flykten till Chicago
    Del 1 - Flykten till Chicago Veronica Almer
    3.8
  12. En dold skönhet
    En dold skönhet Lucinda Riley
    4.3
  13. Vägen in
    Vägen in Peter Lindmark
    4.4
  14. Alfa
    Alfa Lina Areklew
    3.9
  15. Intrig i Amalfi
    Intrig i Amalfi Anders de la Motte
    3.8

Därför kommer du älska Storytel:

  • 1 miljon stories

  • Lyssna och läs offline

  • Exklusiva nyheter varje vecka

  • Kids Mode (barnsäker miljö)

Populäraste valet

Premium

Lyssna och läs ofta.

169 kr /månad

7 dagar gratis

  • Exklusivt innehåll varje vecka

  • Avsluta när du vill

  • Obegränsad lyssning på podcasts

Starta erbjudandet

Unlimited

Lyssna och läs obegränsat.

229 kr /månad

7 dagar gratis

  • Exklusivt innehåll varje vecka

  • Avsluta när du vill

  • Obegränsad lyssning på podcasts

Starta erbjudandet

Family

Dela stories med hela familjen.

Från 239 kr /månad

7 dagar gratis

  • Exklusivt innehåll varje vecka

  • Avsluta när du vill

  • Obegränsad lyssning på podcasts

Du + 1 familjemedlem2 konton

239 kr /månad

Starta erbjudandet

Flex

Lyssna och läs ibland – spara dina olyssnade timmar.

99 kr /månad

7 dagar gratis

  • Spara upp till 100 olyssnade timmar

  • Exklusivt innehåll varje vecka

  • Avsluta när du vill

  • Obegränsad lyssning på podcasts

Starta erbjudandet
Läs mer
Utforska
Användbara länkar
Språk och region

  • Svenska

  • Sverige

  • app_store_button
  • google_play_button
Följ oss