Lyssna när som helst, var som helst

Kliv in i en oändlig värld av stories

  • 1 miljon stories
  • Hundratals nya stories varje vecka
  • Få tillgång till exklusivt innehåll
  • Avsluta när du vill
Starta erbjudandet
SE - Details page - Device banner - 894x1036
Cover for The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

14 betyg

4.4

Längd
11tim 9min
Språk
Engelska
Format
Kategori

Ekonomi & Business

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

© 2020 Ascent Audio (Ljudbok): 9781663711311

Utgivningsdatum

Ljudbok: 29 december 2020

Andra gillade också ...

  1. Negotiation Made Simple: A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal
    Negotiation Made Simple: A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal John Lowry
  2. The 22 Immutable Laws of Branding
    The 22 Immutable Laws of Branding Al Ries
  3. The 22 Immutable Laws of Marketing
    The 22 Immutable Laws of Marketing Jack Trout
  4. Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No
    Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Jeb Blount
  5. Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works
    Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works Daniel Priestley
  6. Getting to Yes with Yourself: (and Other Worthy Opponents)
    Getting to Yes with Yourself: (and Other Worthy Opponents) William Ury
  7. New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development
    New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Mike Weinberg
  8. How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off
    How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Donald Miller
  9. Key Person of Influence
    Key Person of Influence Daniel Priestley
  10. Positioning: The Battle For Your Mind
    Positioning: The Battle For Your Mind Jack Trout
  11. INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal
    INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
  12. The Only Sales Guide You'll Ever Need
    The Only Sales Guide You'll Ever Need Anthony Iannarino
  13. A Mind for Sales: Daily Habits and Practical Strategies for Sales Success
    A Mind for Sales: Daily Habits and Practical Strategies for Sales Success Mark Hunter, CSP
  14. Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition
    Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition Matt Blumberg
  15. Pitch Anything by Oren Klaff - Book Summary: An Innovative Method for Presenting, Persuading, and Winning the Deal
    Pitch Anything by Oren Klaff - Book Summary: An Innovative Method for Presenting, Persuading, and Winning the Deal Dean Bokhari
  16. The 21 Irrefutable Laws of Leadership 25th Anniversary: Follow Them and People Will Follow You
    The 21 Irrefutable Laws of Leadership 25th Anniversary: Follow Them and People Will Follow You John C. Maxwell
  17. Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success
    Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success Gary Vaynerchuk
  18. The Entrepreneur Roller Coaster: It’s Your Turn to #JoinTheRide
    The Entrepreneur Roller Coaster: It’s Your Turn to #JoinTheRide Darren Hardy
  19. The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
    The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Bob Dorf
  20. Hero on a Mission: A Path to a Meaningful Life
    Hero on a Mission: A Path to a Meaningful Life Donald Miller
  21. Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential
    Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Matt Higgins
  22. The Little Red Book of Selling: 12.5 Principles of Sales Greatness
    The Little Red Book of Selling: 12.5 Principles of Sales Greatness Jeffrey Gitomer
  23. Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
    Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. Mike Weinberg
  24. The Vision-Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business
    The Vision-Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business Michael Hyatt
  25. Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
    Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean Karen Berman
  26. Anything You Want: 40 lessons for a new kind of entrepreneur
    Anything You Want: 40 lessons for a new kind of entrepreneur Derek Sivers
  27. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
    Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
  28. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
    Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  29. The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)
    The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Robert W. Bly
  30. Bargaining for Advantage: Negotiation Strategies for Reasonable People
    Bargaining for Advantage: Negotiation Strategies for Reasonable People G. Richard Shell
  31. The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals
    The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals Sean Covey
  32. Pitch Perfect: How to Say It Right the First Time, Every Time
    Pitch Perfect: How to Say It Right the First Time, Every Time Bill McGowan
  33. Five Stars: The Communication Secrets to Get From Good to Great
    Five Stars: The Communication Secrets to Get From Good to Great Carmine Gallo
  34. The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans, 2nd Edition
    The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans, 2nd Edition Will Herman
  35. Hook Point: How to Stand Out in a 3-Second World
    Hook Point: How to Stand Out in a 3-Second World Brendan Kane
  36. Skip the Line: The 10,000 Experiments Rule and Other Surprising Advice for Reaching Your Goals
    Skip the Line: The 10,000 Experiments Rule and Other Surprising Advice for Reaching Your Goals James Altucher
  37. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
    The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Chet Holmes
  38. Disrupt Yourself
    Disrupt Yourself Jay Samit
  39. Free Prize Inside!: The Next Big Marketing Idea
    Free Prize Inside!: The Next Big Marketing Idea Seth Godin
  40. The Automatic Customer: Creating a Subscription Business in Any Industry
    The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
  41. No B.S. Sales Success In The New Economy
    No B.S. Sales Success In The New Economy Dan S. Kennedy
  42. Peak Performance Culture: The Five Metrics of Organizational Excellence
    Peak Performance Culture: The Five Metrics of Organizational Excellence Dave Mitchell
  43. Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
    Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Raja Rajamannar
  44. How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
    How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Ray Edwards
  45. Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
    Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford
  46. The 22 Immutable Laws of Marketing
    The 22 Immutable Laws of Marketing Jack Trout
  47. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
    The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Mark Roberge
  48. The Influential Product Manager: How to Lead and Launch Successful Technology Products
    The Influential Product Manager: How to Lead and Launch Successful Technology Products Ken Sandy
  49. R.E.D. Marketing: The Three Ingredients of Leading Brands
    R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench
  50. Sales Pitch: How to Craft a Story to Stand Out and Win
    Sales Pitch: How to Craft a Story to Stand Out and Win April Dunford
  51. The Great CEO Within: The Tactical Guide to Company Building
    The Great CEO Within: The Tactical Guide to Company Building Alex MacCaw
  52. The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition
    The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition Alan Weiss
  53. Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want
    Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want Lee B. Salz
  54. Traction: How Any Startup Can Achieve Explosive Customer Growth
    Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  55. Simplify: How the Best Businesses in the World Succeed
    Simplify: How the Best Businesses in the World Succeed Richard Koch
  56. The Brand Mapping Strategy : Design, Build and Accelerate Your Brand: Design, Build, and Accelerate Your Brand
    The Brand Mapping Strategy : Design, Build and Accelerate Your Brand: Design, Build, and Accelerate Your Brand Karen Tiber Leland
  57. 22 Immutable Laws of Branding
    22 Immutable Laws of Branding Al Ries
  58. Wealth Expo$ed: This Short Argument Made Me a Fortune... Can It Do The Same For You
    Wealth Expo$ed: This Short Argument Made Me a Fortune... Can It Do The Same For You MJ DeMarco
  59. Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
    Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World Gary Vaynerchuk
  60. The Harvard Business Review Entrepreneur's Handbook: Everything You Need to Launch and Grow Your New Business
    The Harvard Business Review Entrepreneur's Handbook: Everything You Need to Launch and Grow Your New Business Harvard Business Review
  61. Consulting Essentials: The Art and Science of People, Facts, and Frameworks
    Consulting Essentials: The Art and Science of People, Facts, and Frameworks Jeff Kavanaugh
  62. Master Your Next Move: The Essential Companion to "The First 90 Days"
    Master Your Next Move: The Essential Companion to "The First 90 Days" Michael D. Watkins
  63. HBR's 10 Must Reads on Entrepreneurship and Startups
    HBR's 10 Must Reads on Entrepreneurship and Startups Reid Hoffman
  64. The Five Most Important Questions: You Will Ever Ask About Your Organization
    The Five Most Important Questions: You Will Ever Ask About Your Organization Peter F. Drucker
  65. Leadership and Self-Deception: Getting out of the Box
    Leadership and Self-Deception: Getting out of the Box The Arbinger Institute
  66. The Six Disciplines of Strategic Thinking: Leading Your Organization into the Future
    The Six Disciplines of Strategic Thinking: Leading Your Organization into the Future Michael D. Watkins
  67. The Secret: What Great Leaders Know and Do
    The Secret: What Great Leaders Know and Do Ken Blanchard
  68. The Bezos Blueprint: Communication Secrets that Power Amazon's Success
    The Bezos Blueprint: Communication Secrets that Power Amazon's Success Carmine Gallo
  69. Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle)
    Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra
  70. They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
    They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated Marcus Sheridan
  71. The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
    The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
  72. Oversubscribed: How to Get People Lined Up to Do Business with You (2nd Edition)
    Oversubscribed: How to Get People Lined Up to Do Business with You (2nd Edition) Daniel Priestley
  73. How To Be A Great Boss
    How To Be A Great Boss Rene Boer
  74. Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
    Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen Donald Miller
  75. The Leader's Greatest Return: Attracting, Developing, and Multiplying Leaders
    The Leader's Greatest Return: Attracting, Developing, and Multiplying Leaders John C. Maxwell
  76. The Heart of Business: Leadership Principles for the Next Era of Capitalism
    The Heart of Business: Leadership Principles for the Next Era of Capitalism Hubert Joly
  77. Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career
    Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career Donald Miller
  78. HBR's 10 Must Reads on High Performance (with bonus article "The Right Way to Form New Habits” An interview with James Clear)
    HBR's 10 Must Reads on High Performance (with bonus article "The Right Way to Form New Habits” An interview with James Clear) Harvard Business Review
  79. People Strategy: How to Invest in People and Make Culture Your Competitive Advantage
    People Strategy: How to Invest in People and Make Culture Your Competitive Advantage Jack Altman
  80. Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
    Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Mark Goulston
  81. Ask for More
    Ask for More Alexandra Carter
  82. The Go-Giver: A Little Story About a Powerful Business Idea
    The Go-Giver: A Little Story About a Powerful Business Idea John Mann
  83. HBR Guides to Performance Management Collection (4 Books) (HBR Guide Series)
    HBR Guides to Performance Management Collection (4 Books) (HBR Guide Series) Harvard Business Review
  84. The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management
    The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management Peter F. Drucker
  85. Differentiate or Die: Survival in Our Era of Killer Competition
    Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
  86. Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
    Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game Walker Deibel
  87. Running Lean, 2nd Edition: Iterate from Plan A to a Plan That Works
    Running Lean, 2nd Edition: Iterate from Plan A to a Plan That Works Ash Maurya
  88. Winning: The Unforgiving Race to Greatness
    Winning: The Unforgiving Race to Greatness Tim S. Grover
  89. The 80/20 Manager: Ten ways to become a great leader
    The 80/20 Manager: Ten ways to become a great leader Richard Koch
  90. Management Rev Ed
    Management Rev Ed Peter F. Drucker
  91. Exactly How to Sell: The Sales Guide for Non-Sales Professionals
    Exactly How to Sell: The Sales Guide for Non-Sales Professionals Phil M. Jones
  92. Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
    Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Dave Peterson

Därför kommer du älska Storytel:

  • 1 miljon stories

  • Lyssna och läs offline

  • Exklusiva nyheter varje vecka

  • Kids Mode (barnsäker miljö)

Populäraste valet

Premium

Lyssna och läs ofta.

169 kr /månad

7 dagar gratis
  • Exklusivt innehåll varje vecka

  • Avsluta när du vill

  • Obegränsad lyssning på podcasts

Starta erbjudandet

Unlimited

Lyssna och läs obegränsat.

229 kr /månad

7 dagar gratis
  • Exklusivt innehåll varje vecka

  • Avsluta när du vill

  • Obegränsad lyssning på podcasts

Starta erbjudandet

Family

Dela stories med hela familjen.

Från 239 kr /månad

7 dagar gratis
  • Exklusivt innehåll varje vecka

  • Avsluta när du vill

  • Obegränsad lyssning på podcasts

Du + 1 familjemedlem2 konton

239 kr /månad

Starta erbjudandet

Flex

Lyssna och läs ibland – spara dina olyssnade timmar.

99 kr /månad

7 dagar gratis
  • Spara upp till 100 olyssnade timmar

  • Exklusivt innehåll varje vecka

  • Avsluta när du vill

  • Obegränsad lyssning på podcasts

Starta erbjudandet