Business Intelligence Tools for Informed Decision Making - with Traci Mabrey of Factiva

Today’s guest is Traci Mabrey, General Manager, Factiva at Dow Jones. Factiva is a business information and research tool owned by Dow Jones & Company. It aggregates content from both licensed and free sources, providing organizations with search, alerting, dissemination, and other information management capabilities. Traci joins us on today’s show to discuss how Factiva is combining artificial intelligence with editorial oversight to deliver localized, relevant, and timely business intelligence. She explains how this human-plus-AI approach helps decision-makers navigate today’s complex global markets with greater speed and precision. Traci also highlights the importance of ethical content licensing, transparency in AI outputs, and evolving regulatory considerations as more enterprises embed generative AI into their workflows. Want to share your AI adoption story with executive peers? Click emerj.com/e2 for more information and to be a potential future guest on Emerj’s flagship ‘AI in Business’ podcast! If you've enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!