What happens to the internet if no one clicks search links?

What happens to the internet if no one clicks search links?

  • Av
  • Episod
      1683
  • Publicerad
      4 aug. 2025
  • Förlag
0 Recensioner
0
Episod
1683 of 1772
Längd
8min
Språk
Engelska
Format
Kategori
Fakta

Google's AI Overviews feature can deliver an answer to your question before you click a single link. But it spells bad news for the publishers that write the articles that power these AI summaries: their business models depend on site visits to sell ads. And some smaller publishers have already gone out of business as the use of AI summaries grows.

"The extinction-level event is already here," said Helen Havlak, publisher of tech news site The Verge.

NPR's John Ruwitch reports on how companies are adapting to the artificial intelligence shake-up in Google search. And Google is a financial supporter of NPR, but we cover them like any other company.

For sponsor-free episodes of Consider This, sign up for Consider This+ via Apple Podcasts or at plus.npr.org.

Email us at considerthis@npr.org.

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy


Lyssna när som helst, var som helst

Kliv in i en oändlig värld av stories

  • 1 miljon stories
  • Hundratals nya stories varje vecka
  • Få tillgång till exklusivt innehåll
  • Avsluta när du vill
Starta erbjudandet
SE - Details page - Device banner - 894x1036
Cover for What happens to the internet if no one clicks search links?

Andra podcasts som du kanske gillar...