TS Balaji: Thinking and acting like a business leader

Show notes: https://designbetterpodcast.com/p/ts-balaji Design leaders spend a lot of energy trying to get a seat at the table. It’s an ongoing process—and it’s tough to keep design involved over time. What questions should be asked along the way, and what business language can design leaders use? In this episode, LogMeIn’s Vice President Product Design & Customer Experience TS Balaji talks about helping big corporations use design to be competitive in new ways. He covers everything from maturity models and setting up team playbooks to how LogMeIn measures the business impact of design. Listen as Eli and Aarron chat with TS about design’s place in business—and hear why a multidisciplinary background could be the ultimate career boon, even if it does require a bit of statistics. TS Balaji's Bio TS is a user experience and product development executive, currently leading product design, internationalization, and insights and analytics functions for LogMeIn. As a former designer turned strategist, TS specializes in identifying new technologies, spotting trends, introducing business models, and combining all of the above with design to advocate for customers. Prior to his current role, TS established and led digital experience practices at Cox Communications and Sprint.