First Things THRST

E133 - Supercar Blondie: How I Built a $100M Brand & Youtube Channel» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Alex Hirschi built Supercar Blondie from a radio hosting job in Dubai to a global media brand, launched SBX Cars auction platform, and this conversation reveals why she left security in 2017 when colleagues said "see you in two months," how Facebook's golden era paid $1M monthly before collapsing 10x, and why diversifying across platforms became a survival strategy. Learn why she loves Dubai's rapid change instead of romanticising the past, how SBX Cars fills the gap between collectors flying to physical auctions and wanting curated high-end listings without $30K cars next to $3M ones, and why the platform ships supercars globally from Dubai to Hong Kong. This covers why YouTube builds brand loyalty better despite inconsistent revenue, how AI scammers use her face with different voices to target lonely people, and why documenting everything makes life feel less genuine. 00:00 Introduction 03:27 Transitioning from radio to social media in 2017 05:46 Moving to Dubai in 2008 and early experiences 09:11 Launching SBX and the online car auction business 13:30 Unique aspects of SBX's auction process 18:19 Importance of trust and brand reputation in auctions 21:52 Strategic goals and personal content creation balance 26:34 The hiring process for presenters and maintaining passion 30:17 Concept cars and their purpose in car design evolution 34:21 Challenges of being the public face and dealing with burnout 38:31 Handling online negativity and maintaining mental health 40:01 Balancing work drive with personal well-being 45:30 AI in content creation and future business prospects 51:04 Monetising platforms, YouTube vs Facebook 57:27 Building a diverse media and tech business model 1:03:30 Favourite cars and collaborations with brands 1:09:03 Personal growth and adventure goals for the future » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Alex Instagram: https://www.instagram.com/supercarblondie/?hl=en SBX Cars: https://sbxcars.com/

133|1T 36min

E128 - Powerful Life Hacks For Men To Become Dangerous, Free & Unforgettable (unfiltered)» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Richard Cooper (Entrepreneur in Cars) is a men's coach who helps guys navigate relationships after getting destroyed by his own divorce, and this conversation breaks down why the nice guy strategy fails, how women punish you for giving them everything they ask for, and why successful men throughout history never committed to sexual exclusivity. Richard explains the fundamental disconnect—women demand full commitment, including sexual monogamy, but when you give them the complete package, they often lose interest and punish you. Learn why 43% of North American kids are raised in single-parent households producing boss girls and weak beta males, how daddy issues create women who don't value masculinity, and why tattoos are the most criticised red flag. The harsh reality: paying attention to behaviour versus what people say applies universally in relationships and business. 00:00 Introduction 02:00 First impressions of Dubai and why he’s exploring relocation 04:26 Why modern dating is a minefield for young men 08:52 The concept of ‘beta-tization’ through small daily concessions 11:39 Should couples live together or live separately long-term? 18:06 The idea that commitment and exclusivity aren’t always linked 21:49 How the legal system punishes men after breakups 27:39 Why modern marriage is a raw deal for most men 31:44 Navigating love and ambition when building a business 37:14 Social media as a threat to relationship stability 40:59 How young men should focus on building long-term value 45:08 Tattoos, trauma, and the markers of red flags 50:48 Green flags and the women who nurture, not demand 52:19 Where to find high-quality women—and why the West struggles 58:53 Expectations, disappointment, and better understanding women 01:05:46 The risks of fatherhood and how to vet properly » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Richard Instagram: https://www.instagram.com/the_unplugged_alpha/?hl=en Books: https://www.amazon.com/stores/author/B00D4NYPAG?ccs_id=cae3e395-4020-4c99-ac68-456648f0baeb

128|1T 12min

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