Ep 684: Are We Now Living In A Video First World?

Ep 684: Are We Now Living In A Video First World?

0 Recensioner
0
Episod
905 of 939
Längd
27min
Språk
Engelska
Format
Kategori
Ekonomi & Business

Ep 684: Are We Now Living In A Video First World?

Using video is no longer optional in talent attraction. Candidates now expect to engage with short-form, authentic video content, and LinkedIn is now prioritizing vertical video to play catch up with TikTok, Facebook, and Instagram. Candidates are no longer just reading job descriptions—they're engaging with video storytelling that shapes their perception of potential employers.

Does this mean we're officially in a video-first world, and if it does, how should recruitment marketing and employer branding adapt to stay ahead?

My guest this week is Rhona Pierce, founder and lead creative director of Perceptible Studios. Rhona specializes in helping talent acquisition teams use video effectively without getting lost in time-consuming production. In our conversation, she shares why short-form, unscripted content performs so well, how companies can encourage employees to be part of the content creation process, and how good is "good enough" for video production.

In the interview, we discuss:

The most important video trends

What type of content are employers finding most successful?

Telling employee stories authentically

The changing tone of business videos

Production and outsourcing

Nuance and expertise

The role of AI

What does the future look like

Follow this podcast on Apple Podcasts

Follow this podcast on Spotify.


Lyssna när som helst, var som helst

Kliv in i en oändlig värld av stories

  • 1 miljon stories
  • Hundratals nya stories varje vecka
  • Få tillgång till exklusivt innehåll
  • Avsluta när du vill
Starta erbjudandet
SE - Details page - Device banner - 894x1036
Cover for Ep 684: Are We Now Living In A Video First World?

Andra podcasts som du kanske gillar...