Raja Rajamannar: “Even the brightest ideas get killed if they're not emotionally embraced by your team.”

Raja Rajamannar: “Even the brightest ideas get killed if they're not emotionally embraced by your team.”

0 Recensioner
0
Episod
37 of 112
Längd
41min
Språk
Engelska
Format
Kategori
Ekonomi & Business

As a child in Hyderabad, India, Raja Rajamannar figured he'd study hard and grow up to be a chemical engineer. But when a twist of fate led him to marketing, he realized he'd found his calling. Today, Raja is MasterCard's Chief Marketing Officer, Chief Content Officer, and President of Healthcare Business...and he's used the perch to make some incredibly bold decisions! Listen to Bob and Raja as they discuss why he took the words MasterCard off of the company's logo, how he's reimagining the company's famous ad campaign and the new ways he's thinking about sonic branding. Plus, hear how meditation and a love of dogs keeps Raja grounded as he pushes the company to new branding heights.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.


Lyssna när som helst, var som helst

Kliv in i en oändlig värld av stories

  • 1 miljon stories
  • Hundratals nya stories varje vecka
  • Få tillgång till exklusivt innehåll
  • Avsluta när du vill
Starta erbjudandet
SE - Details page - Device banner - 894x1036
Cover for Raja Rajamannar: “Even the brightest ideas get killed if they're not emotionally embraced by your team.”

Andra podcasts som du kanske gillar...