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The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time. 

We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible. 

You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.

Media Roundtable

Does video beat audio for ROI?

The industry has pivoted hard to video. It offers massive scale and new discovery opportunities. But for years, we’ve operated inside a measurement "black box," forcing marketers to assume that a YouTube view is worth the same as a podcast download.

We now know that assumption is potentially costing brands millions.

In this Media Roundtable: Special Edition, Giles Martin (EVP of Strategy & Insights, Oxford Road) welcomes Pete Birsinger (CEO & Founder, Podscribe) to reveal the results of our industry-first report, “Re-Thinking YouTube: Why Your YouTube Ads Are Converting 25% Worse Than Audio.”[LINK] After analyzing over 1,000 campaigns across 100+ brands, the data has revealed a shocking performance gap.

They’re talking: The Black Box, Smart Methodology, and Lean-In Audiences. Let’s dig in.

“ The biggest unlocker of revenue is some way to measure the host-read embedded ads on YouTube.”

- Pete Birsinger (CEO & Founder, Podscribe)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rethinking Youtube Podcasts: Does video beat audio for ROI?

Video podcast wars. Reaching critical mass. Radio’s reckoning… or reinvention. What was the biggest story of 2025, and how will it shape 2026?

Find out as we look back on 2025 in a new Media Roundtable: Industry Edition.

Dan Granger (CEO & Founder, Oxford Road) breaks down the stories that shaped the year with fellow audio luminaries:

Hernan Lopez • (Founder, 
Owl & Co • )
James Cridland • (Editor, 
Podnews • & 
Podcast Business Journal • )
Kyle Jelinek • (VP, Client Services, 
Oxford Road • )
Neal Lucey • (EVP, Strategy & Product, 
Oxford Road • )

The team is talking: Video Everything, Critical Mass, and Radio’s Next Act. Let’s dig in.

“ Video is definitely the big story for 2025.”

Neal Lucey, (EVP, Strategy & Product, Oxford Road)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2025 in Review: Video Won, Measurement Broke, and 210 Million People Are Listening

As a marketer, you have to guess what will make people act. But what if you could just know?

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 15: "Human Hacks."

Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes best-selling behavioral science author Richard Shotton (The Choice Factory, Hacking the Human Mind). They’re looking at some of the most relevant behavioral studies for marketers and applying that lens to top-spending podcast ads from McAfee, AmBev, Tide Pods, and IBM.

Stew and Richard talk Simplicity, Big Ladles, Concrete, and more. Let’s dig in…

“[It’s] always easier to work with human nature than against it.”

 - Richard Shotton (Author, Hacking the Human Mind)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad Infinitum S3E15 - Human Hacks

How will the industry shift with 200k AI episodes? Or with Netflix’s $400M podcast push? How do audio and video podcasts actually stack up for attention? Find out on a new Media Roundtable: Industry Edition, sponsored by our friends at ALLCITY Network.

Dan Granger (CEO & Founder, Oxford Road) breaks down the biggest stories and their potential impacts on the industry with fellow audiophiles:

James Cridland • (Editor,
 Podnews • &
 Podcast Business Journal • )
Spencer Semonson • (Media Supervisor,
 Oxford Road • )
Todd Elbrink • (Director of Strategy & Performance,
 Oxford Road • )
Tucker Peleuses • (VP of Strategy & Insights,
 Oxford Road • )

The team is talking: Cheap TV, Video vs. Audio Attention, and Wading Past AI Slop. Let’s dig in.

“How do we make sure that we don't get run over, for those of us that really care about the human connection piece?”

– Dan Granger (CEO & Founder, Oxford Road)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Protecting Human Connection: Audio’s ROI, AI Slop, & Netflix Moves

How can audio ads break through in a world of AI ads and boring reads? By being relentlessly real.

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 14: "This is My Real Voice". Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Brandon Beville (Producer, Morning Wire). They get to the root of authenticity, tapping into Brandon’s special insight as both producer and ad-reader (real comment: his voice is like “ a frat guy from Boston”). Together, they put up one of Brandon’s spots against top-spending podcast ads from Google, ParkWhiz, LG, and Wells Fargo using the Audiolytics™ framework. Which spot will come out on top? 

Stew and Brandon talk The Real You, The 3-4 Rule, Active Listening, and more. Let’s dig in…

“ Make it as much you as you can.”

- Brandon Beville (Producer, Morning Wire)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad Infinitum S3E14 - This is My Real Voice

Did you have Netflix becoming a major audio platform on your bingo card? If you’re surprised, we’re here to help you make sense of the big moves by the industry’s (new) big players.

This week on The Media Roundtable: Industry Edition, Dan Granger (CEO & Founder, Oxford Road) hosts audio experts:

James Ingrassia • (EVP, Strategy & Insights, 
Oxford Road • )
Shannon Quintana • , (VP, Account Management, 
Oxford Road • )
Stew Redwine • (Executive Creative Director, 
Oxford Road • )

The team is talking: Netflix x Spotify, Thinking Locally, Podcast’s Growth, and more. Let’s dig in.

“ We're in the right space. I think we all just wish there were fewer leashes to hold as you're trying to make sense of all of it.”

- Dan Granger (CEO & Founder, Oxford Road)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bye, YouTube: Why Spotify's Moving Hit Shows to Netflix

What happens when you invite AI into the Ad Infinitum hot seat?

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 12: "Infinite Prompts."

Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Juniper GPT for a Human/AI collab session. Together, they break down Magellan AI’s July 2025 Movers & Shakers report, grading fresh podcast ads from My Mochi, Activision's Tony Hawk’s Pro Skater 3+4, Ray-Ban Meta Glasses, and JCPenney using the Audiolytics™ framework. Will Juniper’s AI instincts line up with human judgment?

Stew and Juniper talk Tools of the Trade, Having Fun, Painting Audio Pictures and more. Let’s dig in…

“ For people in creative fields, it's about embracing AI as a kind of creative partner. It can help you work faster and open up new possibilities, but the heart and soul of the work will still come from you.”

– Juniper GPT

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad Infinitum S3E12 - Infinite Prompts

Advertisers want to spend an extra $1B in podcasting; but they’re holding back until we address the industry’s biggest issues.

This week on The Media Roundtable, we’ve assembled a powerhouse of CAOs to talk about the findings of our 2025 What Brands Want report.

At this summer’s CAO Summit, we learned that podcasting could be one billion dollars bigger… if brands had what they need today. After polling brand leaders on their hurdles and needs, the results are in. Dan Granger (CEO & Founder, Oxford Road) breaks down the findings with:

• Justin Fitzpatrick (Head of Performance Marketing, Found) 

• Julianna Crozier (Associate Director, Influencer Partnerships & Growth Marketing, Thrive Market)

• Will Flaherty (SVP, Growth, Ro), and

• Giles Martin (EVP, Strategy, Oxford Road)

The team is talking: Closing the Measurement Gap, Beating the Clutter, Minding the Macro, and more. Let’s dig in.

“Any sort of improvement that we can make on the measurement side to prove the efficacy of our ad dollars is going to only enable us to put more and more budget into the channel.” 

-Justin Fitzpatrick (Head of Performance Marketing, Found) 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Brands Aren't Spending That Extra $1B on Podcasts (Yet)

CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI.

The team at Oxford Road unveils ORBIT, the Oxford Road Benchmark Intelligence Tool, built on $1.6 billion in actual campaign performance data. Not estimates. Not surveys. Real results from real advertisers spending real money.

This is the planning tool we've been chasing for a decade. ORBIT doesn't just tell you which podcasts are popular. It tells you which ones drive ROI. Which ones convert. Which ones are worth the check you're about to write.

Joining Dan are the data wizards who made it real: 

• Brian Kim (Director of Analytics, Oxford Road) 

• Mike Dunsmore (Director of Analytics, Reporting and Insights, Oxford Road)

• Tucker Peleuses (VP of Strategy, Oxford Road)

The team unpacks: Why Joe Rogan didn't crack the Top 15, the faith-based performance secret, the genre trap costing you money, and more. Let's get into it.

"This is what happened when real companies spent real money. If you want to know which podcasts work, start here."

– Dan Granger (CEO & Founder, Oxford Road)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We Analyzed $1.6 Billion in Podcast Ads. Here's What Actually Drives ROI

To make an industry better, sometimes you gotta shake things up. 

We’re celebrating one full year since two competitors, Oxford Road and Veritone One, joined forces to become the world's largest podcast and creator-based video agency.

Dan Granger (CEO & Founder, Oxford Road) gathered leaders from across the new org to talk wins, hard-fought lessons, and tips for anyone looking to self-disrupt for the better. It’s part victory lap, part therapy, and part masterclass.

Joining are some of the fearless leaders who made it happen:

• Bart Roselli (EVP of Media, Oxford Road)

• Courtney O’Connor (Director, Podcast Media, Oxford Road)

• Hilary Shafer (SVP of Podcast & Influencer, Oxford Road)

• Kyle Jelinek (VP of Client Services, Oxford Road), and

• Miranda Romano (SVP of Media, Oxford Road)

The team’s talking: Slow and Steady, Spider-Man’s Wisdom, Staying Humble, and more. Let’s dig in.

“ You need to come in and you need to be ready to listen, you need to be ready to observe, and be ready to admit where maybe we were wrong in the past and that there's a better path forward. With that, I think anything's possible.”

• Dan Granger (CEO & Founder, Oxford Road)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Good, The Bad & The Unexpected: How Two Rival Agencies Merged to Reshape Podcasting

“If the ad load of an episode goes from 5% to 15%, you can reasonably expect a 30-40% drop-off in conversion rate.”
Pete Birsinger, CEO & Founder, Podscribe

For every podcast ad you’ve bought, there’s a hidden variable that swings performance in double-digit percentages. It’s time to talk about that.
This week, in a ground-breaking episode of the Media Roundtable, we reveal our newest report, The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value. This industry-first case study on ad loads and performance answers a question that every CAO wants to know:

“What’s the right amount of ads for a podcast?”

Giles Martin (EVP, Strategy & Insights, Oxford Road) joins Pete Birsinger (CEO & Founder, Podscribe) onstage at our CAO Summit to present the PodLoad Report. Oxford Road partners with Podscribe to analyze 1.7 Billion podcast impressions across 1800+ shows, tying ad loads to real performance for 159 brands.

For insights that’ll change the way you buy podcast ads, check out the full episode and dive into the PodLoad Report by clicking below.

https://oxfordroad.com/the-danger-of-rising-podload

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value

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