How to Reinvent a Magazine, with Wired’s Katie Drummond

0 Recensioner
0
Episod
526 of 527
Längd
48min
Språk
Engelska
Format
Kategori
Ekonomi & Business

Today we’re talking about how you take a media property that’s been around for a long time, and find a way to bring in new eyeballs — and new revenue.

That property is Wired — the place that told you about the internet before the internet even existed — and the person who’s reviving it is Katie Drummond, who has been running the property for a couple of years.

As we discuss, Wired has always done interesting and important work — but when Katie got to it, she had a plan to inject it with new life. And it turns out that this plan had Wired perfectly situated to thrive during the Trump 2.0/Elon/Doge era.

Also discussed here: Tech’s actual view of Trump; how Canadians actually view America; and how to give yourself a Condé Nast glow-up.

Help us plan for the future of Channels by filling out a brief survey: ⁠voxmedia.com/survey⁠. Thank you! Learn more about your ad choices. Visit podcastchoices.com/adchoices


Lyssna när som helst, var som helst

Kliv in i en oändlig värld av stories

  • 1 miljon stories
  • Hundratals nya stories varje vecka
  • Få tillgång till exklusivt innehåll
  • Avsluta när du vill
Starta erbjudandet
SE - Details page - Device banner - 894x1036

Andra podcasts som du kanske gillar...