#152 - Bobby Bryant, CEO of Doss - On the art of creating technology that makes users feel good about themselves

This podcast interview focuses on product innovation that has the power to radically evolve the way people search and transact property. My guest is Bobby Bryant, Founder and CEO of Doss.

Bobby has been in real estate for 20 years. He began his journey in the mortgage business. In 2008, he took one year off to relentlessly study and understand the collective real estate industry, what happened, and what's to come. That sparked the idea to found DOSS.

DOSS is on a mission to develop the best technology to make homeownership in America more affordable.

This inspired me, and hence I invited Bobby to be a guest on my podcast. We explore what’s broken in the Real Estate industry when it comes to finding and buying properties. We dig into the opportunity to create a win-win approach, i.e., a world where nobody has to lose, and how technology and data have a fundamental role in realizing this. Finally, we discuss what it takes to build a software business that people would miss if it was gone.

Here are some of his quotes:

Every industry in the country has become more automated and economical.

If you think about the promise of technology, it was to do two things. The promise of technology was to save us time and money. So, in real estate, when you think of all of the technological advancements of today, yet the cost of transacting real estate hadn't changed.

The biggest issue for a lot of people is the barrier of entry of costs to get into a home. Or a seller who has a million-dollar house and to give away $60,000 of their equity. How can we be in 2020 charging the same fee that we charged in the early 1900s?

The real estate industry struggles with a win-win. Why does somebody have to lose in this equation?

During this interview, you will learn four things:

1. How a position of advantage can be created if we think about win-win, i.e., provide unique value to both parties at the table – not just one. 2. Why instead of talking like a rocket scientist you should soften your message and talk like a truck driver 3. Why the companies of the future are going to be the companies that figure out how to make people feel good, and feel good about themselves 4. Why you have to be prepared to pay attention to continuous evolution.

For more information about the guest from this week:

Bobby BryanWebsite Doss