How to Recognize Opportunity in a Marketplace | Ep 261

Are you really looking at the right market? Today, Alex (@AlexHormozi) talks about the important questions you need to be asking when evaluating the market to determine opportunities and the viability of an option.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:19) - Identifying a good market for your business

(1:36) - The four key market characteristics for success

(4:26) - Applying the market selection framework

(6:30) - Making the right market choice

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