Iron Man from X Man: The Elon Musk Origin Story

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Episod
74 of 85
Längd
27min
Språk
Engelska
Format
Kategori
Historia

In 2008 Tesla Motors launched its first car, the completely electric Roadster. Tesla was a great story — something genuinely new, an engineering marvel. Musk became a media darling, on the cover of countless magazines under headlines like ‘Elon Musk, AKA Tony Stark, Wants to Save the World’. Within the logic of Muskism, talking about saving the world was a business strategy, a way to sell cars without ads. Why did so many people buy what Musk was selling?

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