E1001: Eight Sleep CEO & Co-founder Matteo Franceschetti pioneered “sleep-fitness” with smart heating & cooling technology; shares insights on product iteration, delighting customers, innovating in D2C, raising $40M from LAUNCH, Founders Fund, Craft & more

1:03 Jason's thoughts on the exploding DTC movement

4:10 How Jason discovered Eight Sleep

7:15 Jason intros Matteo Franceschetti

8:18 Matteo describes starting Eight Sleep and The Pod

15:48 What was Matteo's history before Eight Sleep

16:27 What did Matteo learn from his prior career in Solar Energy?

20:11 What has Matteo learned about users' sleep through data analysis

22:54 How does the thermo alarm work?

26:52 What is Eight Sleep doing with their sleep data?

29:36 What does the future look like for Eight Sleep?

36:50 What has Matteo learned about DTC marketing?

40:20 Dealing with returns

42:46 Which marketing channels does Matteo capitalize on?

46:30 What were Jason's instructions for reading Eight Sleep ads?

46:55 Are pop-up locations a possibility?

49:03 What is the endgame for smart-fitness products like Peloton & Tonal?

56:04 Eight Sleep's $40M raise