162 - The Elaboration Likelihood Model (rebroadcast)

162 - The Elaboration Likelihood Model (rebroadcast)

0 Recensioner
0
Episod
159 of 322
Längd
45min
Språk
Engelska
Format
Kategori
Fakta

In this episode we sit down with psychology legend Richard Petty to discuss the Elaboration Likelihood Model, a theory he developed with psychologist John Cacioppo in the 1980s that unified the study of attitude change and persuasion and has since become one of the most robust models for explaining how and why some messages change people’s minds, some don’t, and what makes some stick and others fade in influence over time.

- Show notes at: www.youarenotsosmart.com - Become a patron at: www.patreon.com/youarenotsosmart

SPONSORS

• The Great Courses: Free month at www.thegreatcoursesplus.com/smart • Squarespace: Use the offer code SOSMART at www.squarespace.com for 10 percent off your first purchase.

Patreon: http://patreon.com/youarenotsosmart

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


Lyssna när som helst, var som helst

Kliv in i en oändlig värld av stories

  • 1 miljon stories
  • Hundratals nya stories varje vecka
  • Få tillgång till exklusivt innehåll
  • Avsluta när du vill
Starta erbjudandet
SE - Details page - Device banner - 894x1036
Cover for 162 - The Elaboration Likelihood Model (rebroadcast)

Andra podcasts som du kanske gillar...