Great stories are more like a movie than a report. Like a good movie, they are crafted to stimulate an emotional as well as a logical response. They are engaging and effective because they activate the listener's imagination. You haven't really connected with your audience until you've told a story.
© 2012 Blackstone Publishing (Ljudbok): 9781483092782
Utgivningsdatum
Ljudbok: 17 februari 2012
Great stories are more like a movie than a report. Like a good movie, they are crafted to stimulate an emotional as well as a logical response. They are engaging and effective because they activate the listener's imagination. You haven't really connected with your audience until you've told a story.
© 2012 Blackstone Publishing (Ljudbok): 9781483092782
Utgivningsdatum
Ljudbok: 17 februari 2012
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