Try now

Listen and read

Step into an infinite world of stories

  • Read and listen as much as you want
  • Over 950 000 titles
  • Exclusive titles + Storytel Originals
  • Easy to cancel anytime
Try now
image.devices-Singapore 2x
Try now

The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One

Try now
9 Ratings

3.2

Duration
3H 37min
Language
English
Format
Category

Economy & Business

It's not how good you are. It's how well you tell your story.

Big corporations might have huge marketing and advertising budgets but you’ve got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand’s story from the inside out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.

The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.

© 2013 Ascent Audio (Audiobook): 9781469026909

Release date

Audiobook: 13 August 2013

Tags

Others also enjoyed ...

  1. Hug Your Haters: How to Embrace Complaints and Keep Your Customers Jay Baer
  2. Hello, My Name Is Awesome: How to Create Brand Names That Stick Alexandra Watkins
  3. Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar
  4. Make Your Idea Matter: Stand Out with a Better Story Bernadette Jiwa
  5. Pivot: The Art and Science of Reinventing Your Career and Life Adam Markel
  6. Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls Patty Azzarello
  7. Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience Chris J. Snook
  8. The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking Parker Lee
  9. Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose Larry Weber
  10. Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change Jeffrey L. Sampler
  11. Quantum Negotiation: The Art of Getting What You Need Stephan M. Mardyks
  12. Win the Heart: How to Create a Culture of Full Engagement Mark Miller
  13. Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar Allison Maslan
  14. A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community Jamey Stegmaier
  15. Culture Wins: The Roadmap to an Irresistible Workplace William Vanderbloemen
  16. Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight Puneet Sharma
  17. The Little Big Things: 163 Ways to Pursue EXCELLENCE Thomas J. Peters
  18. Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary Steve Curtin
  19. Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business Kate Colbert
  20. The Practical Drucker: Applying the Wisdom of the World's Greatest Management Thinker William A. Cohen
  21. Chaotics: The Business of Managing and Marketing in The Age of Turbulence Philip Kotler
  22. The Innovation Code: The Creative Power of Constructive Conflict Jeff DeGraff
  23. Questions Are the Answer: A Breakthrough Approach to Your Most Vexing Problems at Work and in Life Hal Gregersen
  24. Refire! Don't Retire: Make the Rest of Your Life the Best of Your Life Ken Blanchard
  25. Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup Judy Robinett
  26. Collaboration Begins with You: Be a Silo Buster Ken Blanchard
  27. Perfectly Confident: How to Calibrate Your Decisions Wisely Don A. Moore
  28. Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve Suman Sarkar
  29. The Serving Leader: Five Powerful Actions to Transform Your Team, Business, and Community Ken Jennings
  30. It Starts With Clients: Your 100-Day Plan to Build Lifelong Relationships and Revenue Andrew Sobel
  31. The Adaptation Advantage: Let Go, Learn Fast, and Thrive in the Future of Work Chris Shipley
  32. The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu Becky Sheetz-Runkle
  33. The Changemaker Mindset: Why Every Change on the Outside Starts with an Inner Transformation Ilja Grzeskowitz
  34. Leading With Emotional Courage: How to Have Hard Conversations, Create Accountability, And Inspire Action On Your Most Important Work Peter Bregman
  35. The Simple Truths of Service: Inspired by Johnny the Bagger Ken Blanchard
  36. Know What You're FOR: A Growth Strategy for Work, An Even Better Strategy for Life Jeff Henderson
  37. Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong Luis Perez-Breva
  38. Disrupt Yourself: Putting the Power of Disruptive Innovation to Work Whitney Johnson
  39. The Brain Sell: When Science Meets Shopping: When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop Dr. David Lewis
  40. Persuadable: How Great Leaders Change Their Minds to Change The World Al Pittampalli
  41. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition David Meerman Scott
  42. The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Patrick Vlaskovits
  43. Insight Out: Get Ideas Out of Your Head and Into the World Tina Seelig
  44. Startup Money Made Easy: The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business Maria Aspan

Start with these

View all titles
  1. Harry Potter and the Philosopher's Stone J.K. Rowling
    4.7
  2. Lights Out: An Into Darkness Novel Navessa Allen
    4.5
  3. Fourth Wing Rebecca Yarros
    4.6
  4. From Blood and Ash (1 of 2) [Dramatized Adaptation]: Blood and Ash 1 Jennifer L. Armentrout
    4.3
  5. The Tenant Freida McFadden
    3.9
  6. Fourth Wing (2 of 2) [Dramatized Adaptation]: The Empyrean 1 Rebecca Yarros
    4.8
  7. Quicksilver: The Fae & Alchemy Series, Book 1 Callie Hart
    4.4
  8. HOW TO WIN FRIENDS & INFLUENCE PEOPLE Dale Carnegie
    4.3
  9. A Court of Thorns and Roses (1 of 2) [Dramatized Adaptation]: A Court of Thorns and Roses 1 Sarah J. Maas
    4.3
  10. 弟弟不要怕 小邝
    5
  11. From Blood and Ash (2 of 2) [Dramatized Adaptation]: Blood and Ash 1 Jennifer L. Armentrout
    4.4
  12. Fourth Wing (1 of 2) [Dramatized Adaptation]: The Empyrean 1 Rebecca Yarros
    4.7
  13. Summary of Atomic Habits by James Clear Best Self Audio
    4.3
  14. Never Lie Freida McFadden
    3.9
  15. The Hunger Games Suzanne Collins
    4.7

Features:

  • Over 950 000 titles

  • Kids Mode (child safe environment)

  • Download books for offline access

  • Cancel anytime

Most popular

Unlimited

For those who want to listen and read without limits.

S$12.98 /month
3 days for free

  • 1 account

  • Unlimited Access

  • Unlimited listening

  • Cancel anytime

Try now

Unlimited Bi-yearly

For those who want to listen and read without limits.

S$69 /6 months
14 days for free
Save 11%

  • 1 account

  • Unlimited Access

  • Unlimited listening

  • Cancel anytime

Try now

Unlimited Yearly

For those who want to listen and read without limits.

S$119 /year
14 days for free
Save 24%

  • 1 account

  • Unlimited Access

  • Unlimited listening

  • Cancel anytime

Try now

Family

For those who want to share stories with family and friends.

From S$14.90/month

  • 2-3 accounts

  • Unlimited Access

  • Unlimited listening

  • Cancel anytime

2 accounts

S$14.90 /month
Try now
Company
Explore
Useful links
Language and region

  • English

  • Singapore

  • App Store
  • Google Play
Follow us