Listen and read

Step into an infinite world of stories

  • Read and listen as much as you want
  • Over 950 000 titles
  • Exclusive titles + Storytel Originals
  • Easy to cancel anytime
Try now
image.devices-Singapore 2x

Personal Branding Crash Course

10 Ratings

3.6

Duration
37min
Language
English
Format
Category

Economy & Business

A brand is a name, symbol, design, term and virtually any other characteristic that can be used for identifying a product and distinguishing it from other products. Personal branding can, therefore, be seen as the characteristics of an individual that can be used in distinguishing him from another individual. A brand refers to anything, whatsoever, that associates with any particular product; this can be the symbolism of that brand or the experiences that the end users derived from using or interacting with that product.

From the above definition, it can then be deduced that branding refers to the look, utility, and feel of a product, service or a person; not disregarding the importance of collateral, advertising and packaging of that product. Taking it further, the characteristic of a brand can equally be affected by the attitudes of the promoters and the sales representatives; they can also form public opinion about that product, which can determine the progress and acceptability of the said product.

© 2020 IntroBooks (Audiobook): 9781987175868

Release date

Audiobook: 11 March 2020

Others also enjoyed ...

  1. The Magic of Thinking Big David Schwartz
  2. Branding for Dummies: 2nd Edition Bill Chiaravalle
  3. 22 Immutable Laws of Branding Al Ries
  4. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  5. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  6. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  7. The 21 Success Secrets Self-Made Millionaires: How to Achieve Financial Independence Faster and Easier Than You Ever Thought Possible Brian Tracy
  8. Continuous Branding: For Service-based Organisations Ambitious to Grow Craig Thatcher
  9. The 22 Immutable Laws of Branding Al Ries
  10. Brand Management Introbooks Team
  11. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  12. No Excuses!: The Power of Self-Discipline: The Power of Self-Discipline; 21 Ways to Achieve Lasting Happiness and Success Brian Tracy
  13. The Secrets of Successful Selling Habits Zig Ziglar
  14. Success Habits: Proven Principles for Greater Wealth, Health, and Happiness Napoleon Hill
  15. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  16. Range: How Generalists Triumph in a Specialized World David Epstein
  17. The Law of Attraction, Plain and Simple: Create the Extraordinary Life That You Deserve Ricotti Sonia
  18. Built to Last: Successful Habits of Visionary Companies Jim Collins
  19. Good to Great Jim Collins
  20. The 48 Laws of Power Robert Greene
  21. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth T. Harv Eker
  22. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy
  23. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  24. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Mark Manson
  25. The Art of Seduction: An Indispensible Primer on the Ultimate Form of Power Robert Greene
  26. Joy at Work: Organizing Your Professional Life Marie Kondo
  27. Why Has Nobody Told Me This Before? Julie Smith
  28. Unshakeable: Your Financial Freedom Playbook Tony Robbins
  29. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  30. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  31. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  32. The Intelligent Investor Benjamin Graham
  33. Be Obsessed Or Be Average Grant Cardone
  34. Awaken the Giant Within Tony Robbins
  35. The 5AM Club: Own Your Morning. Elevate Your Life. Robin Sharma
  36. Focus: The Hidden Driver of Excellence Daniel Goleman
  37. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality Scott Belsky
  38. How to Do the Work: Recognize Your Patterns, Heal from Your Past, and Create Your Self Dr. Nicole LePera
  39. The Greatness Guide Book 2 Robin Sharma
  40. The Secret Rhonda Byrne
  41. The Power of Your Subconscious Mind Dr. Joseph Murphy
  42. What I Know for Sure Oprah Winfrey
  43. Insight: The Power of Self-Awareness in a Self-Deluded World Tasha Eurich
  44. Unfu*k Yourself: Get Out of Your Head and into Your Life Gary John Bishop

Features:

  • Over 950 000 titles

  • Kids Mode (child safe environment)

  • Download books for offline access

  • Cancel anytime

Most popular

Unlimited

For those who want to listen and read without limits.

S$12.98 /month
3 days for free
  • 1 account

  • Unlimited Access

  • Unlimited listening

  • Cancel anytime

Try now

Unlimited Bi-yearly

For those who want to listen and read without limits.

S$69 /6 months
14 days for free
Save 11%
  • 1 account

  • Unlimited Access

  • Unlimited listening

  • Cancel anytime

Try now

Unlimited Yearly

For those who want to listen and read without limits.

S$119 /year
14 days for free
Save 24%
  • 1 account

  • Unlimited Access

  • Unlimited listening

  • Cancel anytime

Try now

Family

For those who want to share stories with family and friends.

From S$14.90/month
  • 2-3 accounts

  • Unlimited Access

  • Unlimited listening

  • Cancel anytime

2 accounts

S$14.90 /month
Try now