Bulls And Bears

Earning money is important for sustenance and people resort to it by working at a job or starting a venture. But to meet the material aspirations of individuals, it is important to make money earn too instead of lying idle. Wealth creation is the buzzword, and being successful at It is no matter of chance. A proper understanding of the various instruments of investment, how they appreciate and depreciate, and when to buy and sell/invest in or withdraw are important for this.

‘Bulls and Bears all about shares’ by Soma Valliappan breaks this very myth. Unlike the popular belief, investing in the stock market is not like gambling. It works on certain basic principles and is well governed by rules and regulations, like all other legal modes of investments. What one requires is the eye to identify good companies to invest in, the right price and a certain watchfulness.

‘Bulls and Bears all about shares’ was first published in Tamil (by name Alla Alla Panam) and became a handbook for the several people who had always lingered on the sidelines, fearing to take the plunge into the uncertain world of stock markets. The English version is being published to reach out to a wider population across the country so that they may benefit too from Soma Valliappan’s experience and insights.

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