4.4
ธุรกิจ เศรษฐศาสตร์
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.
© 2021 Ascent Audio (หนังสือเสียง ): 9781663712103
วันที่วางจำหน่าย
หนังสือเสียง : 23 มีนาคม 2564
4.4
ธุรกิจ เศรษฐศาสตร์
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.
© 2021 Ascent Audio (หนังสือเสียง ): 9781663712103
วันที่วางจำหน่าย
หนังสือเสียง : 23 มีนาคม 2564
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คะแนนโดยรวมอ้างอิงจากการให้คะแนน 37
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กำลังแสดง 1 ของ 37
Non
27 มิ.ย. 2564
The contents of this book are pretty i much patchwork of ideas from other books. There isn’t anything new. But if you’re just beginning to be interested in digital economy, this may be a good introduction to that topic, but not for someone who is quite familiar already.
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