Please note: This audiobook has been created using AI Voice.

Please note: This is a companion version & not the original book.

Sample Book Insights:

#1 Prices determine how much money you make. They are the most important factor in your business, so you should never have to live month to month or quarter to quarter. If you have that influence, what is the best way to wield it.

#2 I was fascinated by pricing theories in college, and I learned that pricing is about how people divide up value. I later met three people who would influence my career path and lay the groundwork for pricing to grow from an academic topic to a vital corporate function.

#3 I wanted to conduct unconventional research into pricing. I wanted to go outside the realm of sophisticated functions and elegant theories and actually produce something that a manager or salesperson could understand and apply to their own business decisions.

#4 In 1979, I followed up on the referral Kotler gave me and met with Dan Nimer, a price consultant. I was impressed by his enthusiasm and knowledge, and began to see the importance of pricing and its applications in the business world.

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