To Generate Greater Profits you must offer the highest quality of customer service to people after they have bought the product or service. The most important sale is not the first sale, it's the second sale. Learn to: Serve your customers better than your competitors; Satisfy the deep subconscious needs of your customers; The four key parts of effective marketing; The 3 considerations in differentiating your product or service from those of your competitors; How to attract the perfect customer; The seven rules of management; How to assemble a winning team