Слушайте и четете с 50% отстъпка за 3 месеца

Открийте безкрайна вселена от истории

  • Слушайте и четете неограничено
  • Над 500 000 заглавия
  • Ексклузивни и Storytel Original заглавия
  • Можете да прекратите лесно по всяко време
Пробвайте Storytel
BG - Details page - Device banner - 894x1036

Influence: How Social Media Influencers are Shaping Our Digital Future

4 Отзива

4

Дължина
7ч. 20мин.
Език
Английски
Format
Категория

Документални

Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth over £10bn by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people. Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works, interrogates the phenomenon, analyses its problems and forecasts its future. A compelling and deeply insightful book, this will be a must-listen for anyone whose business success is dependent on prospering online. Readers will gain a foundation of knowledge into how and why digital communication has become so dominated by influencers, as well as gaining invaluable, never-before-heard insights from the influencers themselves. They will understand how digital trends emerge, the building blocks that make bloggers, vloggers and instagrammers so compelling, and why the context in which influencer marketing emerged is so closely linked to its ongoing success. All of this will be presented alongside take-aways that will instantly improve listeners own work in the digital space. In addition, thanks to Sara's independent analysis of influencer media and marketing, they will finish the book with a clear understanding as to the problems now faced by businesses and brands around the world, and how such issues can be identified, tackled and overcome.

“It's the wild west out there. This book is your sheriff.” THE SUNDAY TIMES

“In a nutshell, Sara's like a human Google Translate, but for translating the world of Google.” THE EVENING STANDARD

© 2020 W. F. Howes Ltd (Аудиокнига): 9781004022250

Дата на публикуване

Аудиокнига: 12 ноември 2020 г.

Разгледай още от

Другите харесаха също...

  1. The Catalyst: How to Change Anyone's Mind Jonah Berger
  2. Contagious: Why Things Catch On Jonah Berger
  3. The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media Matthew Sweezey
  4. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  5. Good to Great Jim Collins
  6. R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench
  7. The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us Joe Federer
  8. Noise Daniel Kahneman
  9. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
  10. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
  11. The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
  12. Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Raja Rajamannar
  13. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  14. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
  15. Brand Now: How to Stand Out in a Crowded, Distracted World Nick Westergaard
  16. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  17. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  18. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  19. How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers David M. Rubenstein
  20. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  21. Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose Larry Weber
  22. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  23. The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives Steven Kotler
  24. Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)! Scott Jeffrey Miller
  25. Built to Last: Successful Habits of Visionary Companies Jim Collins
  26. Pre-Suasion: Channeling Attention for Change Robert Cialdini
  27. 22 Immutable Laws of Branding Al Ries
  28. Hello, My Name Is Awesome: How to Create Brand Names That Stick Alexandra Watkins
  29. The Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success Jordan Belfort
  30. Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business Kate Colbert

Избери своя абонамент:

  • Над 500 000 заглавия

  • Сваляте книги за офлайн слушане

  • Ексклузивни заглавия + Storytel Original

  • Детски режим (безопасна зона за деца)

  • Лесно прекратявате по всяко време

Най-популярен

Unlimited

Най-добрият избор. Открийте хиляди незабравими истории.

7.66 € | 14.99 лв. /месец
  • 1 профил

  • Неограничен достъп

  • Избирайте от хиляди заглавия

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте сега

Unlimited Годишен

12 месеца на цената на 8. Избирайте от хиляди заглавия.

61.35 € | 119.99 лв. /година
7 дни безплатно
Спестете 33%!
  • 1 профил

  • Неограничен достъп

  • 5.11 € | 9.99 лв. на месец

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте 7 дни безплатно

Family (2 акаунта)

Споделете историите със семейството или приятелите си.

11.24 € | 21.99 лв. /30 дни
  • 2 профила

  • Неограничен достъп

  • Потопете се заедно в света на историите

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте 7 дни безплатно

Family (3 акаунта)

Споделете историите със семейството или приятелите си.

13.29 € | 25.99 лв. /30 дни
  • 3 профила

  • Неограничен достъп

  • Потопете се заедно в света на историите

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте 7 дни безплатно