4.5
Бизнес и икономика
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
© 2019 Robfitz Ltd (Аудиокнига): 9781987165364
Дата на публикуване
Аудиокнига: 22 март 2019 г.
Разгледай още от
4.5
Бизнес и икономика
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
© 2019 Robfitz Ltd (Аудиокнига): 9781987165364
Дата на публикуване
Аудиокнига: 22 март 2019 г.
Разгледай още от
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Angel
14.09.2020 г.
A very interesting book about the author’s approach to business talk at startup level.
А
11.12.2021 г.
Though the audio could have been better. The book is really good for people who are just starting with their company/ product and how to test/ gather knowledge on it and see what people actually need. It consists of 8 chapters: asking good questions, avoiding bad data, keeping it casual, pushing for commitments and advancements, framing the meeting (very few wizards properly ask), customer segmentation, prepping and reviewing before and after your meetings.
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