Make Your Idea Matter: Stand Out with a Better Story Bernadette Jiwa
Слушайте и четете неограничено
Открийте безкрайна вселена от истории
- Слушайте и четете неограничено
- Над 500 000 заглавия
- Ексклузивни и Storytel Original заглавия
- Можете да прекратите лесно по всяко време
The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One
- От
- Прочел:
- Издател
- 9 отзив
3.2
- Продължителност
- 3 Ч. 37 мин.
- Езици
- Английски
- Формат
- Категория
Бизнес и икономика
It's not how good you are. It's how well you tell your story.
Big corporations might have huge marketing and advertising budgets but you’ve got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand’s story from the inside out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.
The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.
© 2013 Ascent Audio (Аудиокнига): 9781469026909
Дата на излизане
Аудиокнига: 13 август 2013 г.
Другите харесаха също...
- Hug Your Haters: How to Embrace Complaints and Keep Your Customers Jay Baer
- Pivot: The Art and Science of Reinventing Your Career and Life Adam Markel
- Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls Patty Azzarello
- Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar
- Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas Bernhard Schroeder
- Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose Larry Weber
- Win the Heart: How to Create a Culture of Full Engagement Mark Miller
- Hello, My Name Is Awesome: How to Create Brand Names That Stick Alexandra Watkins
- Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change Jeffrey L. Sampler
- Culture Wins: The Roadmap to an Irresistible Workplace William Vanderbloemen
- Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight Puneet Sharma
- Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience Chris J. Snook
- Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup Judy Robinett
- The Little Big Things: 163 Ways to Pursue EXCELLENCE Thomas J. Peters
- Quantum Negotiation: The Art of Getting What You Need Stephan M. Mardyks
- People Powered: How Communities Can Supercharge Your Business, Brand, and Teams Jono Bacon
- Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar Allison Maslan
- It Starts With Clients: Your 100-Day Plan to Build Lifelong Relationships and Revenue Andrew Sobel
- Perfectly Confident: How to Calibrate Your Decisions Wisely Don A. Moore
- Refire! Don't Retire: Make the Rest of Your Life the Best of Your Life Ken Blanchard
- Collaboration Begins with You: Be a Silo Buster Ken Blanchard
- The Adaptation Advantage: Let Go, Learn Fast, and Thrive in the Future of Work Chris Shipley
- Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business Kate Colbert
- The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe Tom Asacker
- Startup Money Made Easy: The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business Maria Aspan
- Chaotics: The Business of Managing and Marketing in The Age of Turbulence Philip Kotler
- Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary Steve Curtin
- The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition David Meerman Scott
- The Serving Leader: Five Powerful Actions to Transform Your Team, Business, and Community Ken Jennings
- The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business Blake Morgan
- Leading With Emotional Courage: How to Have Hard Conversations, Create Accountability, And Inspire Action On Your Most Important Work Peter Bregman
- The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu Becky Sheetz-Runkle
- Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve Suman Sarkar
- Taking People With You: The Only Way to Make Big Things Happen David Novak
- The Brain Sell: When Science Meets Shopping: When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop Dr. David Lewis
- Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table Leigh Thompson
- Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change, and Build Organizations That Win Michael Canic
- Next Generation Leadership: How to Ensure Young Talent Will Thrive with Your Organization Adam Kingl
- A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community Jamey Stegmaier
- The Decision Maker: Unlock the Potential of Everyone in Your Organization, One Decision at a Time Dennis Bakke
- The Commitment Engine: Making Work Worth It John Jantsch
- Ignore Your Customers (and They'll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience Micah Solomon
- Мамник - E1 Васил Попов
4.7 - Лехуса Васил Попов4.6
- Вирусът на паниката: Подкаст на Мадлен Алгафари S01E01 Мадлен Алгафари4.9
- Интелект Мария Пеева4.7
- Чук и Пук Турбьорн Егнер4.8
- Четирите споразумения: Толтекска книга на мъдростта Дон Мигел Руис4.6
- Глюкозната революция Джеси Инчауспе4.7
- Хиляда сияйни слънца Халед Хосейни4.9
- Цар Лъв Disney Books4.7
- Подсъзнанието може всичко Джон Кехоу4.7
- Анатомия на безсмъртните видове Александрина Крушарска4.7
- Лейди Гергана Цветелина Цветкова4.7
- Богат татко, беден татко: Актуализиран за съвременния свят и с 9 нови обучителни раздела Робърт Кийосаки4.4
- Майките Теодора Димова4.2
- Как да печелим приятели и да влияем на другите Дейл Карнеги4.7
Избери своя абонамент:
Над 500 000 заглавия
Сваляте книги за офлайн слушане
Ексклузивни заглавия + Storytel Original
Детски режим (безопасна зона за деца)
Лесно прекратявате по всяко време
Най-популярен
Unlimited
Най-добрият избор. Открийте хиляди незабравими истории.
1 профил
Неограничен достъп
Избирайте от хиляди заглавия
Слушайте и четете неограничено
Прекратете по всяко време
Unlimited Годишен
Спестете 33%! Избирайте от хиляди заглавия.
7 дни безплатно
12 месеца на цената на 8
1 профил
Неограничен достъп
5.11 € | 9.99 лв. на месец
Слушайте и четете неограничено
Прекратете по всяко време
Family (2 акаунта)
Споделете историите със семейството или приятелите си.
2 профила
Неограничен достъп
Потопете се заедно в света на историите
Слушайте и четете неограничено
Прекратете по всяко време
Family (3 акаунта)
Споделете историите със семейството или приятелите си.
3 профила
Неограничен достъп
Потопете се заедно в света на историите
Слушайте и четете неограничено
Прекратете по всяко време
Полезни линкове
Език и регион
Български
България
