Открийте безкрайна вселена от истории
Бизнес и икономика
Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years.
In The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.
In more than three decades of studying multinational firms, Guillén has found they often misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics and pursuing markets in a logical sequence. Seeing multibillion-dollar companies like Amazon flounder in certain markets has led Guillén to research what it takes to create a successful global strategy.
In The Platform Paradox, Guillén details: How the COVID-19 pandemic accelerated digitization and forced companies like Airbnb to pivot and adapt; How platforms like Tinder and Uber have used local advantages to grow rapidly in different countries; How traditional companies have transformed themselves into digital platforms, like Legoundertaking a digital revolution to emerge from bankruptcy and become the "Apple of toys"; and The possibilities and limits to global expansion, as illustrated by companies like Zoom and Skype. In The Platform Paradox, Guillén offers an integrated framework for these platforms to identify and implement a digital platform strategy on a truly global scale.
© 2023 G&D Media (Аудиокнига): 9781722552213
Дата на публикуване
Аудиокнига: 7 юни 2023 г.
Разгледай още от
Над 500 000 заглавия
Сваляте книги за офлайн слушане
Ексклузивни заглавия + Storytel Original
Детски режим (безопасна зона за деца)
Лесно прекратявате по всяко време
Най-добрият избор. Открийте хиляди незабравими истории.
1 профил
Неограничен достъп
Избирайте от хиляди заглавия
Слушайте и четете неограничено
Прекратете по всяко време
Спестете 33%! Избирайте от хиляди заглавия.
1 профил
Неограничен достъп
5.11 € | 9.99 лв. на месец
Слушайте и четете неограничено
Прекратете по всяко време
Споделете историите със семейството или приятелите си.
2 профила
Неограничен достъп
Потопете се заедно в света на историите
Слушайте и четете неограничено
Прекратете по всяко време
Споделете историите със семейството или приятелите си.
3 профила
Неограничен достъп
Потопете се заедно в света на историите
Слушайте и четете неограничено
Прекратете по всяко време
Български
България