Hören und Lesen

Tritt ein in eine Welt voller Geschichten

  • Mehr als 600.000 Hörbücher und E-Book
  • Jederzeit kündbar
  • Exklusive Titel und Originals
  • komfortabler Kinder-Modus
Abonniere jetzt
se-device-image-1200x1200
Cover for The Brand Mapping Strategy : Design, Build and Accelerate Your Brand: Design, Build, and Accelerate Your Brand

The Brand Mapping Strategy : Design, Build and Accelerate Your Brand: Design, Build, and Accelerate Your Brand

12 Bewertung

4.6

Länge
4 Std 54 Min
Sprachen
Englisch
Format
Kategorie

Wirtschaft & Karriere

If You Don't Define Your Brand, Someone Else Will Define It for You

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.

The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand. Listeners will be able to: develop an overall blueprint for their brand using the Brand Mapping Process®; determine which online tactics (and in what combination) will work for their brand; expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large; become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation; leverage content effectively and efficiently to build their brand; and develop a marketing and social media strategy using the right platform.

© 2020 Ascent Audio (Hörbuch): 9781469080888

Erscheinungsdatum

Hörbuch: 22. Dezember 2020

Tags

    Anderen gefällt...

    1. People Strategy: How to Invest in People and Make Culture Your Competitive Advantage
      People Strategy: How to Invest in People and Make Culture Your Competitive Advantage Jack Altman
    2. Pitch Perfect: How to Say It Right the First Time, Every Time
      Pitch Perfect: How to Say It Right the First Time, Every Time Bill McGowan
    3. The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
      The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
    4. The Unsold Mindset: Redefining What It Means to Sell
      The Unsold Mindset: Redefining What It Means to Sell Garrett Brown
    5. Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table
      Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table Leigh Thompson
    6. Peak Performance Culture: The Five Metrics of Organizational Excellence
      Peak Performance Culture: The Five Metrics of Organizational Excellence Dave Mitchell
    7. The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition
      The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition Alan Weiss
    8. Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition
      Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition Lee B. Salz
    9. SYSTEMology: Create time, reduce errors and scale your profits with proven business systems
      SYSTEMology: Create time, reduce errors and scale your profits with proven business systems David Jenyns
    10. Master Your Next Move: The Essential Companion to "The First 90 Days"
      Master Your Next Move: The Essential Companion to "The First 90 Days" Michael D. Watkins
    11. INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal
      INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
    12. The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns
      The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Robert W. Bly
    13. Talent Magnet: How to Attract and Keep the Best People
      Talent Magnet: How to Attract and Keep the Best People Mark Miller
    14. Reinvent Your Business Model: How to Seize the White Space for Transformative Growth
      Reinvent Your Business Model: How to Seize the White Space for Transformative Growth Mark W. Johnson
    15. The Five-Week Leadership Challenge: 35 Action Steps to Become the Leader You Were Meant to Be
      The Five-Week Leadership Challenge: 35 Action Steps to Become the Leader You Were Meant to Be Patrick R. Leddin
    16. Simple Truths of Leadership: 52 Ways to Be a Servant Leader and Build Trust
      Simple Truths of Leadership: 52 Ways to Be a Servant Leader and Build Trust Ken Blanchard
    17. Trust and Inspire
      Trust and Inspire Stephen M.R. Covey
    18. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
      Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Roger Dooley
    19. The Entrepreneur’s Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey
      The Entrepreneur’s Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey Curtis Morley
    20. The Eight Paradoxes of Great Leadership: Embracing the Conflicting Demands of Today's Workplace
      The Eight Paradoxes of Great Leadership: Embracing the Conflicting Demands of Today's Workplace Tim Elmore
    21. Why CEOs Fail: The 11 Behaviors That Can Derail Your Climb to the Top - And How to Manage Them
      Why CEOs Fail: The 11 Behaviors That Can Derail Your Climb to the Top - And How to Manage Them Peter C. Cairo
    22. Step Up: Lead in Six Moments that Matter
      Step Up: Lead in Six Moments that Matter Marshall Goldsmith
    23. From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business
      From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business Shirish Nadkarni
    24. HBR's 10 Must Reads on Collaboration
      HBR's 10 Must Reads on Collaboration Morten Hansen
    25. Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach
      Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach Martin Reeves
    26. Deep Purpose: The Heart and Soul of High-Performance Companies
      Deep Purpose: The Heart and Soul of High-Performance Companies Ranjay Gulati
    27. Simplify: How the Best Businesses in the World Succeed
      Simplify: How the Best Businesses in the World Succeed Richard Koch
    28. HBR Guide to Better Recruiting and Hiring
      HBR Guide to Better Recruiting and Hiring Harvard Business Review
    29. Harvard Business Review Project Management Handbook: How to Launch, Lead, and Sponsor Successful Projects
      Harvard Business Review Project Management Handbook: How to Launch, Lead, and Sponsor Successful Projects Antonio Nieto-Rodriguez
    30. Becoming a Manager: How New Managers Master the Challenges of Leadership
      Becoming a Manager: How New Managers Master the Challenges of Leadership Linda A. Hill
    31. The Six Disciplines of Strategic Thinking: Leading Your Organization into the Future
      The Six Disciplines of Strategic Thinking: Leading Your Organization into the Future Michael D. Watkins
    32. The Vision-Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business
      The Vision-Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business Michael Hyatt
    33. Getting Ahead: Three Steps to Take Your Career to the Next Level
      Getting Ahead: Three Steps to Take Your Career to the Next Level Marshall Goldsmith
    34. The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services
      The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services Markus Schmidt
    35. 10 Leadership Virtues for Disruptive Times: Coaching Your Team Through Immense Change and Challenge
      10 Leadership Virtues for Disruptive Times: Coaching Your Team Through Immense Change and Challenge Tom Ziglar
    36. Leading through Disruption: A Changemaker’s Guide to Twenty-First Century Leadership
      Leading through Disruption: A Changemaker’s Guide to Twenty-First Century Leadership Andrew Liveris
    37. It's Okay to Be the Boss: The Step-by-Step Guide to Becoming the Manager Your Employees Need
      It's Okay to Be the Boss: The Step-by-Step Guide to Becoming the Manager Your Employees Need Bruce Tulgan
    38. Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes
      Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes Victoria Medvec
    39. The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals
      The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals Sean Covey
    40. Peter Drucker's Five Most Important Questions: Enduring Wisdom for Today's Leaders
      Peter Drucker's Five Most Important Questions: Enduring Wisdom for Today's Leaders Frances Hesselbein
    41. The First-Time Manager
      The First-Time Manager Jim McCormick
    42. Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
      Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain Patrick Renvoise
    43. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top
      The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top John Warrillow
    44. Master Mentors: 30 Transformative Insights from Our Greatest Minds
      Master Mentors: 30 Transformative Insights from Our Greatest Minds Scott Jeffrey Miller
    45. Startup Communities: Building an Entrepreneurial Ecosystem in Your City, 2nd edition
      Startup Communities: Building an Entrepreneurial Ecosystem in Your City, 2nd edition Brad Feld
    46. Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential
      Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Matt Higgins
    47. Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
      Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage Christian Terwiesch
    48. Grit: HBR Emotional Intelligence Series
      Grit: HBR Emotional Intelligence Series Harvard Business Review
    49. R.E.D. Marketing: The Three Ingredients of Leading Brands
      R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench
    50. Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career
      Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career Donald Miller
    51. What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
      What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn
    52. Shaping the Game: The New Leader's Guide to Effective Negotiating
      Shaping the Game: The New Leader's Guide to Effective Negotiating Michael D. Watkins
    53. Scaling Done Right: How to Achieve Business Agility with Scrum@Scale and Make the Competition Irrelevant
      Scaling Done Right: How to Achieve Business Agility with Scrum@Scale and Make the Competition Irrelevant Gereon Hermkes
    54. How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail - and How You Can Avoid It
      How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail - and How You Can Avoid It Kim Hvidkjaer
    55. Start. Scale. Exit. Repeat.: Serial Entrepreneurs' Secrets Revealed!
      Start. Scale. Exit. Repeat.: Serial Entrepreneurs' Secrets Revealed! Colin C. Campbell
    56. Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
      Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Raja Rajamannar
    57. Mastering Communication at Work, Second Edition: How to Lead, Manage, and Influence
      Mastering Communication at Work, Second Edition: How to Lead, Manage, and Influence Ethan Becker
    58. The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)
      The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Robert W. Bly
    59. Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve
      Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve Suman Sarkar
    60. Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
      Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business Arvid Kahl
    61. Being the Boss: The 3 Imperatives for Becoming a Great Leader
      Being the Boss: The 3 Imperatives for Becoming a Great Leader Linda A. Hill
    62. Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term
      Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term David M. Cote
    63. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
      Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan
    64. The Extraordinary Power of Leader Humility: Thriving Organizations — Great Results: Thriving Organizations – Great Results
      The Extraordinary Power of Leader Humility: Thriving Organizations — Great Results: Thriving Organizations – Great Results Marilyn Gist
    65. Future Proofing You : Twelve Truths for Creating Opportunity, Maximizing Wealth and Controlling your Destiny in an Uncertain World: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World
      Future Proofing You : Twelve Truths for Creating Opportunity, Maximizing Wealth and Controlling your Destiny in an Uncertain World: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World Jay Samit
    66. Strategic Project Management Made Simple: Solution Tools for Leaders and Teams, 2nd Edition
      Strategic Project Management Made Simple: Solution Tools for Leaders and Teams, 2nd Edition Terry Schmidt
    67. The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections
      The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections Matthew Pollard
    68. Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)!
      Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)! Scott Jeffrey Miller
    69. Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls
      Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls Patty Azzarello
    70. Tech-Powered Sales: Achieve Superhuman Sales Skills
      Tech-Powered Sales: Achieve Superhuman Sales Skills Tony Hughes
    71. People Buy You: The Real Secret to what Matters Most in Business
      People Buy You: The Real Secret to what Matters Most in Business Jeb Blount
    72. Web3: The Insights You Need from Harvard Business Review
      Web3: The Insights You Need from Harvard Business Review Harvard Business Review
    73. Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
      Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More Donald Miller
    74. Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change, and Build Organizations That Win
      Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change, and Build Organizations That Win Michael Canic
    75. Get to the Point!: Sharpen Your Message and Make Your Words Matter
      Get to the Point!: Sharpen Your Message and Make Your Words Matter Joel Schwartzberg
    76. The Secret: What Great Leaders Know and Do
      The Secret: What Great Leaders Know and Do Ken Blanchard
    77. Virtual Collaboration
      Virtual Collaboration Harvard Business Review
    78. Entrepreneurial Leap, Updated and Expanded Edition: A Real-World Guide to Discovering What It Takes to Be an Entrepreneur and How You Can Build the Business of Your Dreams
      Entrepreneurial Leap, Updated and Expanded Edition: A Real-World Guide to Discovering What It Takes to Be an Entrepreneur and How You Can Build the Business of Your Dreams Gino Wickman
    79. The Long-Distance Teammate: Stay Engaged and Connected While Working Anywhere
      The Long-Distance Teammate: Stay Engaged and Connected While Working Anywhere Kevin Eikenberry
    80. Lead!: How to Build a High-Performing Team
      Lead!: How to Build a High-Performing Team Dale Carnegie & Associates
    81. Creative Personal Branding: The Strategy To Answer What's Next?
      Creative Personal Branding: The Strategy To Answer What's Next? Jürgen Salenbacher
    82. The Root Cause: Rethink Your Approach to Solving Stubborn Enterprise-Wide Problems
      The Root Cause: Rethink Your Approach to Solving Stubborn Enterprise-Wide Problems Hans Norden
    83. The Future of Competititve Strategy
      The Future of Competititve Strategy Mohan Subramaniam
    84. Strategy Maps: Converting Intangible Assets into Tangible Outcomes
      Strategy Maps: Converting Intangible Assets into Tangible Outcomes Robert S. Kaplan
    85. Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact
      Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact Liz Wiseman
    86. How To Be A Great Boss
      How To Be A Great Boss Rene Boer

    Wähle dein Abo-Modell

    • Über 600.000 Titel

    • Lade Titel herunter mit dem Offline Modus

    • Exklusive Titel und Storytel Originals

    • Sicher für Kinder (Kindermodus)

    • Einfach jederzeit kündbar

    Am beliebtesten!

    Unlimited

    Für alle, die unbegrenzt hören und lesen möchten.

    18.90 € /Monat
    • 1 Konto

    • Unbegrenzter Zugriff

    • Jederzeit kündbar

    • Wechsel zu Basic jederzeit möglich

    Jetzt ausprobieren

    Basic

    Für alle, die gelegentlich hören und lesen.

    7.90 € /Monat
    • 1 Konto

    • 20 Stunden/pro Monat

    • Jederzeit kündbar

    • Abo-Upgrade jederzeit möglich

    Jetzt ausprobieren