Escucha y lee

Entra en un mundo infinito de historias

  • Vive la experiencia de leer y escuchar todo lo que quieras
  • Más de 650.000 títulos
  • Títulos en exclusiva y Storytel Originals
  • Primeros 14 días gratis, luego 8,99 €/mes
  • Cancela cuando quieras
Suscríbete ahora
Details page - Device banner - 894x1036

How Health Innovators Maximize Market Success

1 Calificaciones

5

Duración
1H 2min
Idioma
Inglés
Format
Categoría

No ficción

Commercializing an innovation is hard, especially in healthcare. Health innovators often assume that just because an innovation solves a real problem or is technically and functionally superior to competing solutions, it will automatically result in commercial success. This is far from reality.

In fact, 95 percent of innovations brought to market fail to reach an adequate level of customer acceptance and profitability. Accenture studied nearly 900 digital health startups and found that just over half were "zombie startups, at risk to die. "

Health innovators want--and need--to know the best strategy to adopt to increase their chances of market success. There are many things that can get in the way. What I find again and again is that innovators either confuse or interchange the processes of launch and commercialization, or they focus completely on one and ignore the other.

Based on my research and experience, launch and commercialization are different functions of the innovation process, but it's commercialization success that ultimately drives market success.

So what drives that commercialization success? The people you need to be successful with. My research indicates that success in the mainstream market depends on success with early adopters, those who try (and love) your product first. If you are not successful with them, you cannot be successful over the long term.

How Health Innovators Maximize Market Success is written for health innovators who want to discover not only how to avoid failure, but also how to adopt the key components of an early adoption commercialization strategy. By applying these insights, health innovators will not only increase their chances of success, but ensure that they are making the most of their healthcare innovations.

© 2020 Author's Republic (Audiolibro ): 9781518918803

Fecha de lanzamiento

Audiolibro : 14 de marzo de 2020

Etiquetas

    Otros también disfrutaron ...

    1. How To Win Friends And Influence People Dale Carnegie
    2. Digital Healthcare Ruth Chambers
    3. Good to Great Jim Collins
    4. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
    5. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
    6. Built to Last: Successful Habits of Visionary Companies Jim Collins
    7. Blue Ocean Strategy W. Chan Kim
    8. Lifespan: Why We Age—and Why We Don't Have To David A. Sinclair
    9. HBR's 10 Must Reads for HR Leaders Collection (5 Books) W. Chan Kim
    10. Contagious: Why Things Catch On Jonah Berger
    11. Range: How Generalists Triumph in a Specialized World David Epstein
    12. Principles: Life and Work Ray Dalio
    13. How Not To Die: Discover the foods scientifically proven to prevent and reverse disease Gene Stone
    14. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Dan Olsen
    15. How I Built This: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs Guy Raz
    16. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
    17. Innovation Capital: How to Compete - and Win - Like the World's Most Innovative Leaders Nathan Furr
    18. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality Scott Belsky
    19. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
    20. The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution Walter Isaacson
    21. Awaken the Giant Within Tony Robbins
    22. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
    23. Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World Karim R. Lakhani
    24. Why We're Polarized Ezra Klein
    25. Success Habits: Proven Principles for Greater Wealth, Health, and Happiness Napoleon Hill
    26. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker

    Elige el plan:

    • Más de 650.000 títulos

    • Kids mode

    • Modo sin conexión

    • Cancela cuando quieras

    ¡Más popular!
    Oferta por tiempo limitado

    Unlimited

    Nada mejor que un audiolibro para esta temporada.

    8.99 € /mes
    Ahorra 34%
    • 1 cuenta

    • Acceso ilimitado

    • Escucha y lee los títulos que quieras

    • Modo sin conexión + Kids Mode

    • Cancela en cualquier momento

    Suscríbete ahora

    Family

    Para los que quieren compartir historias con su familia y amigos.

    Desde 15.99 €/mes
    • 2-3 cuentas

    • Acceso ilimitado

    • Escucha y lee los títulos que quieras

    • Modo sin conexión + Kids Mode

    • Cancela en cualquier momento

    2 cuentas

    15.99 € /mes
    Pruébalo ahora