Escucha y lee

Entra en un mundo infinito de historias

  • Vive la experiencia de leer y escuchar todo lo que quieras
  • Más de 650.000 títulos
  • Títulos en exclusiva y Storytel Originals
  • Primeros 14 días gratis, luego 8,99 €/mes
  • Cancela cuando quieras
Suscríbete ahora
Details page - Device banner - 894x1036

Marketing 4.0: Moving from Traditional to Digital

176 Calificaciones

4.1

Duración
4H 48min
Idioma
Inglés
Format
Categoría

Economía y negocios

Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

© 2019 Ascent Audio (Audiolibro ): 9781469075037

Fecha de lanzamiento

Audiolibro : 28 de mayo de 2019

Otros también disfrutaron ...

  1. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  2. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  3. The Catalyst: How to Change Anyone's Mind Jonah Berger
  4. 22 Immutable Laws of Branding Al Ries
  5. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  6. The 22 Immutable Laws of Marketing Jack Trout
  7. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  8. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  9. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  10. The Magic of Thinking Big David Schwartz
  11. Brand Now: How to Stand Out in a Crowded, Distracted World Nick Westergaard
  12. Built to Last: Successful Habits of Visionary Companies Jim Collins
  13. Marketing: The Brian Tracy Success Library Brian Tracy
  14. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  15. The Secrets of Successful Selling Habits Zig Ziglar
  16. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  17. Noise Daniel Kahneman
  18. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  19. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy
  20. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  21. Blue Ocean Strategy W. Chan Kim
  22. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  23. Pre-Suasion: Channeling Attention for Change Robert Cialdini
  24. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
  25. Hyperfocus: How to Work Less and Achieve More Chris Bailey
  26. Range: How Generalists Triumph in a Specialized World David Epstein
  27. Good Habits, Bad Habits: How to Make Positive Changes That Stick Wendy Wood
  28. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
  29. Unshakeable: Your Financial Freedom Playbook Tony Robbins
  30. The Intelligent Investor Rev Ed. Benjamin Graham

Elige el plan:

  • Más de 650.000 títulos

  • Kids mode

  • Modo sin conexión

  • Cancela cuando quieras

¡Más popular!
Oferta por tiempo limitado

Unlimited

Nada mejor que un audiolibro para esta temporada.

8.99 € /mes
Ahorra 34%
  • 1 cuenta

  • Acceso ilimitado

  • Escucha y lee los títulos que quieras

  • Modo sin conexión + Kids Mode

  • Cancela en cualquier momento

Suscríbete ahora

Family

Para los que quieren compartir historias con su familia y amigos.

Desde 15.99 €/mes
  • 2-3 cuentas

  • Acceso ilimitado

  • Escucha y lee los títulos que quieras

  • Modo sin conexión + Kids Mode

  • Cancela en cualquier momento

2 cuentas

15.99 € /mes
Pruébalo ahora