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Cover for Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
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Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

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51 évaluations

3.8

Durée
9h 45min
Langue
Anglais
Format
Catégorie

Économie et commerce

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

© 2012 Harper Business (Livre audio): 9780062262714

Date de publication

Livre audio : 11 décembre 2012

Mots-clés

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