Écouter et lire

Entrez dans un monde infini d'histoires

  • Lire et écouter autant que vous le voulez
  • Plus d'un million de titres
  • Titres exclusifs + créations originales Storytel
  • 14 jours d'essai gratuit, puis 9,99 € par mois
  • Annulation facile à tout moment
Essayer gratuitement
Details page - Device banner - 894x1036
Cover for Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

114 évaluations

4.3

Durée
4h 18min
Langue
Anglais
Format
Catégorie

Économie et commerce

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.

Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:

• The three stages of customer relationships. • How to create and implement the one marketing plan you will never regret. • How to develop a sales funnel that attracts the right customers to your business. • The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. • The keys to wireframing a website that commands attention and generates conversions.

The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

© 2020 HarperCollins Leadership (Livre audio): 9781400217410

Date de publication

Livre audio : 17 mars 2020

Mots-clés

    D'autres ont également apprécié ...

    1. Your Next Five Moves: Master the Art of Business Strategy
      Your Next Five Moves: Master the Art of Business Strategy Patrick Bet-David
    2. Traction: How Any Startup Can Achieve Explosive Customer Growth
      Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
    3. Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success
      Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success Gary Vaynerchuk
    4. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All
      Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
    5. The 22 Immutable Laws of Marketing
      The 22 Immutable Laws of Marketing Jack Trout
    6. Negotiation Made Simple: A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal
      Negotiation Made Simple: A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal John Lowry
    7. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job
      Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
    8. The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans, 2nd Edition
      The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans, 2nd Edition Will Herman
    9. The Entrepreneur Roller Coaster: It’s Your Turn to #JoinTheRide
      The Entrepreneur Roller Coaster: It’s Your Turn to #JoinTheRide Darren Hardy
    10. Turning the Flywheel: A Monograph to Accompany Good to Great
      Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
    11. The 22 Immutable Laws of Branding
      The 22 Immutable Laws of Branding Al Ries
    12. Marketing 4.0: Moving from Traditional to Digital
      Marketing 4.0: Moving from Traditional to Digital Philip Kotler
    13. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded
      Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
    14. Built to Last: Successful Habits of Visionary Companies
      Built to Last: Successful Habits of Visionary Companies Jim Collins
    15. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
      Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
    16. 22 Immutable Laws of Branding
      22 Immutable Laws of Branding Al Ries
    17. Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
      Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen Donald Miller
    18. How I Built This: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs
      How I Built This: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs Guy Raz
    19. What You Do Is Who You Are: How to Create Your Business Culture
      What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
    20. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
      Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
    21. Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle)
      Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra
    22. The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You
      The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You Rob Fitzpatrick
    23. Anything You Want: 40 lessons for a new kind of entrepreneur
      Anything You Want: 40 lessons for a new kind of entrepreneur Derek Sivers
    24. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
      The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Joseph Sugarman
    25. Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
      Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford
    26. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
      Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
    27. The Effective Executive: The Definitive Guide to Getting the Right Things Done
      The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
    28. Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
      Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
    29. The Only Sales Guide You'll Ever Need
      The Only Sales Guide You'll Ever Need Anthony Iannarino
    30. The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter
      The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter Michael D. Watkins
    31. The Go-Giver: A Little Story About a Powerful Business Idea
      The Go-Giver: A Little Story About a Powerful Business Idea John Mann
    32. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
      Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Gary Vaynerchuk
    33. Harvard Business Review Project Management Handbook: How to Launch, Lead, and Sponsor Successful Projects
      Harvard Business Review Project Management Handbook: How to Launch, Lead, and Sponsor Successful Projects Antonio Nieto-Rodriguez
    34. Free Prize Inside!: The Next Big Marketing Idea
      Free Prize Inside!: The Next Big Marketing Idea Seth Godin
    35. Key Person of Influence
      Key Person of Influence Daniel Priestley
    36. The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
      The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Bob Dorf
    37. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
      The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
    38. HBR's 10 Must Reads on Business Model Innovation
      HBR's 10 Must Reads on Business Model Innovation Clayton M. Christensen
    39. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
      The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Mark Roberge
    40. Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
      Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. Mike Weinberg
    41. HBR's 10 Must Reads on Entrepreneurship and Startups
      HBR's 10 Must Reads on Entrepreneurship and Startups Reid Hoffman
    42. The Motive: Why So Many Leaders Abdicate Their Most Important Responsibilities
      The Motive: Why So Many Leaders Abdicate Their Most Important Responsibilities Patrick M. Lencioni

    L’offre Storytel :

    • Accès à la bibliothèque complète

    • Mode enfant

    • Annulez à tout moment

    15 heures

    Pour accompagner vos loisirs

    9.99€ /mois
    30 jours gratuits
    • 1 compte

    • 15 heures/mois

    Essayer maintenant

    30 heures

    Pour vos trajets quotidiens

    14.99€ /mois
    30 jours gratuits
    • 1 compte

    • 30 heures/mois

    Essayer maintenant

    45 heures

    Pour écouter tous les jours

    17.99€ /mois
    30 jours gratuits
    • 1 compte

    • 45 heures/mois

    Essayer maintenant