4
Économie et commerce
Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
© 2020 Ascent Audio (Livre audio ): 9781663708458
Date de sortie
Livre audio : 20 juillet 2020
Mots-clés
4
Économie et commerce
Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
© 2020 Ascent Audio (Livre audio ): 9781663708458
Date de sortie
Livre audio : 20 juillet 2020
Mots-clés
Entrez dans un monde infini d'histoires
Note globale basée sur les notes 4
Fait réfléchir
Instructif
Motivant
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Français
France