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Économie et commerce
Why salesmen can’t sell, and prospects won’t listen.
It’s not about the presentation. It’s not about the price. It’s not about the salesman’s breath.
It is all about the magical first few seconds when a salesman meets a prospect. What happens?
In the first few seconds prospects make an instant decision to:
1. Trust you. Believe you.
or
2. Turn on the salesman alarm. Put on the “too good to be true” filter. Be skeptical. Look for “the catch.”
That decision is immediate, and unfortunately, usually final.
Tom "Big Al" Schreiter shows us exactly how to build that bond of trust and belief with prospects in seconds. How? By talking directly to the decision-making part of the brain, the subconscious mind.
But don’t worry. This isn’t hard. You will learn easy four- and five-word micro-phrases and simple, natural techniques that you can master within seconds.
Your message should be inside of your prospect’s head, not bouncing off your prospect’s forehead. Your obligation is to get your message inside of your prospect’s head so that your prospect has options. And if you can’t get your prospect to trust and believe your message, you will effectively be withholding that message from your prospect.
Use these tested, clear techniques to build that instant rapport with prospects that makes everything else… easy.
© 2021 Fortune Network Publishing Inc. (Livre audio ): 9781667019864
Date de sortie
Livre audio : 8 juillet 2021
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