Écouter et lire

Entrez dans un monde infini d'histoires

  • Lire et écouter autant que vous le voulez
  • Plus d'un million de titres
  • Titres exclusifs + créations originales Storytel
  • 14 jours d'essai gratuit, puis 9,99 € par mois
  • Annulation facile à tout moment
Essayer gratuitement
Details page - Device banner - 894x1036
Cover for Marketing in the AI Era: Why Personalization Wins the Customer Experience

Marketing in the AI Era: Why Personalization Wins the Customer Experience

1 évaluations

4

Durée
4h 20min
Langue
Anglais
Format
Catégorie

Économie et commerce

Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the limits of personalized experiences and offers practical guidance eon how to establish a scalable personalization structure that fits your organization along with a clear, repeatable process that you can implement right away.

Visuals can be found in the audiobook companion PDF download.

© 2025 AMACOM (Livre audio): 9781400253555

Date de publication

Livre audio : 6 mai 2025

Mots-clés

    D'autres ont également apprécié ...

    1. Tech Giants: The Companies Shaping the Future
      Tech Giants: The Companies Shaping the Future Craig Dames
    2. The Pricing Roadmap: How to Design B2B SaaS Pricing Models That You Know Your Customers Will Love
      The Pricing Roadmap: How to Design B2B SaaS Pricing Models That You Know Your Customers Will Love Ulrik Lehrskov-Schmidt
    3. Agile Manifesto: Unpacking the Agile Manifesto for Modern Development
      Agile Manifesto: Unpacking the Agile Manifesto for Modern Development Jacob Richardson
    4. Business Process Reengineering: A Comprehensive Guide to Transforming Business Operations
      Business Process Reengineering: A Comprehensive Guide to Transforming Business Operations Ben Rizer
    5. What is Blockchain?
      What is Blockchain? John Hargrave
    6. Lean and Agile: How to Develop Successful Business and Startup using Lean Approach and Agile Method
      Lean and Agile: How to Develop Successful Business and Startup using Lean Approach and Agile Method Steven Branson
    7. The One-Hour Strategy: Building a Company of Strategic Thinkers
      The One-Hour Strategy: Building a Company of Strategic Thinkers Jeroen Kraaijenbrink
    8. LLMs and Generative AI for Healthcare: The Next Frontier
      LLMs and Generative AI for Healthcare: The Next Frontier Manish Mathur
    9. Project Management with ChatGPT: Practical applications of ChatGPT to enhance productivity and decision-making in various phases of a Project.
      Project Management with ChatGPT: Practical applications of ChatGPT to enhance productivity and decision-making in various phases of a Project. Clement Pereira
    10. Agile Methodologies: A Comprehensive Guide to Agile Practices and Principles
      Agile Methodologies: A Comprehensive Guide to Agile Practices and Principles May Sherry
    11. Scrumban: Comprehensive Guide to Hybrid Agile Project Management
      Scrumban: Comprehensive Guide to Hybrid Agile Project Management James Henry
    12. Better Value Investing: Improve your results as a value investor
      Better Value Investing: Improve your results as a value investor Andrew Hunt
    13. Mastering Blockchain: Unlocking the Power of Cryptocurrencies, Smart Contracts, and Decentralized Applications
      Mastering Blockchain: Unlocking the Power of Cryptocurrencies, Smart Contracts, and Decentralized Applications Daniel Cawrey
    14. Building AI-Powered Products: The Essential Guide to AI and GenAI Product Management
      Building AI-Powered Products: The Essential Guide to AI and GenAI Product Management Dr. Marily Nika
    15. The New Science of Momentum: How the Best Coaches and Leaders Build a Fire from a Single Spark
      The New Science of Momentum: How the Best Coaches and Leaders Build a Fire from a Single Spark Don Yaeger
    16. Stock Market Investing for Beginners: How to Build Wealth and Achieve Financial Freedom with a Diversified Portfolio Using Index Funds, Technical Analysis, Options, Penny Stocks, Dividends, and REITS.
      Stock Market Investing for Beginners: How to Build Wealth and Achieve Financial Freedom with a Diversified Portfolio Using Index Funds, Technical Analysis, Options, Penny Stocks, Dividends, and REITS. Samuel Feron
    17. Project Zero Trust: A Story about a Strategy for Aligning Security and the Business
      Project Zero Trust: A Story about a Strategy for Aligning Security and the Business George Finney
    18. Data Science and Big Data: Data Science and Big Data Analytics: Unlocking the Power of Information
      Data Science and Big Data: Data Science and Big Data Analytics: Unlocking the Power of Information Liam Morgan
    19. CHATGPT BOOK FOR BEGINNERS: Getting Started with ChatGPT-4, Make Money Online with AI and Earn Passive Income Now
      CHATGPT BOOK FOR BEGINNERS: Getting Started with ChatGPT-4, Make Money Online with AI and Earn Passive Income Now Joseph Floyd
    20. Jeff Bezos: A Biography of the Amazon Billionaire
      Jeff Bezos: A Biography of the Amazon Billionaire Steven Hansen
    21. Agile Project Management with Scrum: How to Become a Great Project Manager
      Agile Project Management with Scrum: How to Become a Great Project Manager Alex Campbell
    22. Chat GPT Bible - Startups Special Edition: Unlocking the Hidden Secrets of Building and Growing a Business with AI-Powered Solutions
      Chat GPT Bible - Startups Special Edition: Unlocking the Hidden Secrets of Building and Growing a Business with AI-Powered Solutions Lucas Foster
    23. Kaizen Project Management: Embracing Kaizen Principles for Effective Project Management
      Kaizen Project Management: Embracing Kaizen Principles for Effective Project Management Daniel Garfield
    24. Climb Greater Heights: How to Accelerate Your Business Growth, Amplify Your Success, and Build a Legacy of Significance
      Climb Greater Heights: How to Accelerate Your Business Growth, Amplify Your Success, and Build a Legacy of Significance Tony Jeton Selimi
    25. Generative AI on AWS: Building Context-Aware Multimodal Reasoning Applications
      Generative AI on AWS: Building Context-Aware Multimodal Reasoning Applications Chris Fregly
    26. Agile Data Scientist: Navigating the Data Landscape with Flexibility and Precision
      Agile Data Scientist: Navigating the Data Landscape with Flexibility and Precision Daniel Green
    27. ChatGPT Income Streams 2024: Discover 85+ AI Side Hustles to Boost Passive Earnings, Generate Cash Flow, and Stay Ahead in the Digital Age
      ChatGPT Income Streams 2024: Discover 85+ AI Side Hustles to Boost Passive Earnings, Generate Cash Flow, and Stay Ahead in the Digital Age Jack Thompson
    28. Agile Project Management with Kanban: Visualizing Success: Implementing Kanban in Agile Projects
      Agile Project Management with Kanban: Visualizing Success: Implementing Kanban in Agile Projects Chuck Sherman
    29. System Design Case Studies: Collection of System Designs asked in top tech interviews
      System Design Case Studies: Collection of System Designs asked in top tech interviews Et Tu Code
    30. ChatGPT for Beginners: Make Money with ChatGPT using Explosive Productivity Hacks, ChatGPT Prompts & AI
      ChatGPT for Beginners: Make Money with ChatGPT using Explosive Productivity Hacks, ChatGPT Prompts & AI P. Power
    31. Google Goldrush: Unlocking the Secrets of Local Search Dominance
      Google Goldrush: Unlocking the Secrets of Local Search Dominance Namon Kent
    32. AI-Assisted Programming: Better Planning, Coding, Testing, and Deployment
      AI-Assisted Programming: Better Planning, Coding, Testing, and Deployment Tom Taulli
    33. Data-Driven Decisions: Mastering Business Data Science
      Data-Driven Decisions: Mastering Business Data Science Chuck Sherman
    34. Don't Lead Alone: Think Like a System, Act Like a Network, Lead Like a Movement!
      Don't Lead Alone: Think Like a System, Act Like a Network, Lead Like a Movement! Cleveland Justis, PhD, MBA, Daniel Student, MBA
    35. The Only ChatGPT Book You Will Ever Need (Updated for GPT4): Making Money Online has Become so EASY
      The Only ChatGPT Book You Will Ever Need (Updated for GPT4): Making Money Online has Become so EASY Mike Adams
    36. Deep Learning: Guide for Machine Learning, Neural Networks, and Data Analytics
      Deep Learning: Guide for Machine Learning, Neural Networks, and Data Analytics David Feldspar
    37. NLP: Unleashing the Power of Human Communication through Machine Intelligence
      NLP: Unleashing the Power of Human Communication through Machine Intelligence Brian Murray
    38. Basic Microeconomics
      Basic Microeconomics Introbooks Team
    39. Python Machine Learning for Beginners: Python Machine Learning Essentials. Build Your First AI Application
      Python Machine Learning for Beginners: Python Machine Learning Essentials. Build Your First AI Application Brian Murray
    40. The Decision Intelligence Handbook: Practical Steps for Evidence-Based Decisions in a Complex World
      The Decision Intelligence Handbook: Practical Steps for Evidence-Based Decisions in a Complex World L. Y. Pratt
    41. Indispensable: The No Bullsh*t Guide to Career Success
      Indispensable: The No Bullsh*t Guide to Career Success Chris Hirst
    42. Lean Project Management
      Lean Project Management Daniel Green
    43. The Bible of Mental Models: Improve Your Decision-Making, Develop Clear Thinking, and Learn the Mental Frameworks Used by Billionaires
      The Bible of Mental Models: Improve Your Decision-Making, Develop Clear Thinking, and Learn the Mental Frameworks Used by Billionaires Jared Parker
    44. AWS: The Ultimate Guide From Beginners To Advanced For The Amazon Web Services (2020 Edition)
      AWS: The Ultimate Guide From Beginners To Advanced For The Amazon Web Services (2020 Edition) Theo H. King
    45. Generation AI: Why Generation Alpha and the Age Of AI Will Change Everything
      Generation AI: Why Generation Alpha and the Age Of AI Will Change Everything Matt Britton
    46. Extreme Programming for Beginners: Embracing Agility, Quality, and Collaboration  in Software Development
      Extreme Programming for Beginners: Embracing Agility, Quality, and Collaboration in Software Development Daniel Green
    47. AWS: The Complete Beginner to Advanced Guide for Amazon Web Service — The Ultimate Tutorial
      AWS: The Complete Beginner to Advanced Guide for Amazon Web Service — The Ultimate Tutorial Richard Connor
    48. Docker Unveiled: The Comprehensive Handbook to  Streamlined Development
      Docker Unveiled: The Comprehensive Handbook to Streamlined Development William Drake
    49. AI & Innovation: How to Transform Your Business and Outpace the Competition with Generative AI
      AI & Innovation: How to Transform Your Business and Outpace the Competition with Generative AI Omar Hatamleh
    50. Chat GPT Bible - Entrepreneur's Special Edition: Unlocking Secret AI-Powered Strategies for Unprecedented Business Growth
      Chat GPT Bible - Entrepreneur's Special Edition: Unlocking Secret AI-Powered Strategies for Unprecedented Business Growth Lucas Foster
    51. Design Thinking: A comprehensive guide to design thinking and its applications
      Design Thinking: A comprehensive guide to design thinking and its applications Et Tu Code
    52. Marketing Magic
      Marketing Magic Manuel Suarez
    53. Big Data: How New Data and the Internet Help Us Analyze Everything
      Big Data: How New Data and the Internet Help Us Analyze Everything David Feldspar
    54. How To Use AI Chat GPT in Your Online Business: A Guide to Success
      How To Use AI Chat GPT in Your Online Business: A Guide to Success Michael Mathiesen
    55. The Art of Prompt Engineering with ChatGPT: Mastering Communication with AI to Create, Innovate, and Solve
      The Art of Prompt Engineering with ChatGPT: Mastering Communication with AI to Create, Innovate, and Solve AVH
    56. Data as a Product: A Comprehensive Guide on How to Use the Full Value of Data
      Data as a Product: A Comprehensive Guide on How to Use the Full Value of Data Alex Campbell
    57. I Hate Job Interviews: Stop Stressing. Start Performing. Get the Job You Want.
      I Hate Job Interviews: Stop Stressing. Start Performing. Get the Job You Want. Sam Owens
    58. Computer Systems and Networking for Beginners: A Comprehensive Beginner's Guide to understanding  Computer Systems, Networking Essentials,  and the Foundations of Digital Connectivity
      Computer Systems and Networking for Beginners: A Comprehensive Beginner's Guide to understanding Computer Systems, Networking Essentials, and the Foundations of Digital Connectivity Saimon Carrie
    59. Blockchain: The New Internet? How You Can Benefit from Blockchain Technology Beyond Bitcoin, Cryptocurrency, and Ethereum
      Blockchain: The New Internet? How You Can Benefit from Blockchain Technology Beyond Bitcoin, Cryptocurrency, and Ethereum Phillip Rawson
    60. Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff
      Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff Aytekin Tank
    61. The 4 Minute Millionaire: 44 Lessons to Rethink Money, Invest Wisely, and Grow Wealthy in 4 Minutes a Day
      The 4 Minute Millionaire: 44 Lessons to Rethink Money, Invest Wisely, and Grow Wealthy in 4 Minutes a Day Niklas Göke
    62. Lean Analytics: Focus On Data That Really Matter For Your Business
      Lean Analytics: Focus On Data That Really Matter For Your Business Harry Altman
    63. The First Meeting Differentiator: Transforming Sales-Focused Discovery into Client-Centric Consultations
      The First Meeting Differentiator: Transforming Sales-Focused Discovery into Client-Centric Consultations Lee B. Salz
    64. No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich (4th Edition, Revised)
      No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich (4th Edition, Revised) Dan S. Kennedy
    65. The C.R.E.A.T.O.R. Blueprint: A Story Unveiling the 7 Principles for Effective Teams and Enduring Leadership: Lead with clarity, align your team, and build a strong culture that delivers real results.
      The C.R.E.A.T.O.R. Blueprint: A Story Unveiling the 7 Principles for Effective Teams and Enduring Leadership: Lead with clarity, align your team, and build a strong culture that delivers real results. Hary Askotzky
    66. Kubernetes Unlocked: Building and Managing Modern Cloud-Native Applications
      Kubernetes Unlocked: Building and Managing Modern Cloud-Native Applications Marcus Brooks
    67. Limitless: Master the Art of Memory Improvement with Brain Training to Learn Faster, Remember More, Increase Productivity and Improve Memory
      Limitless: Master the Art of Memory Improvement with Brain Training to Learn Faster, Remember More, Increase Productivity and Improve Memory Trust Genics
    68. The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition
      The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition Anthony Iannarino
    69. Continuous Improvement (Kaizen)
      Continuous Improvement (Kaizen) May Sherry
    70. The Health And Wealth Paradox: How to Use First Principles Thinking to Achieve Both
      The Health And Wealth Paradox: How to Use First Principles Thinking to Achieve Both Hardik Doshi
    71. Big Data: A Complete Guide to the Basic Concepts in Data Science, Cyber Security, Analytics and Metrics
      Big Data: A Complete Guide to the Basic Concepts in Data Science, Cyber Security, Analytics and Metrics Hans Weber
    72. Kanban: Accelerating Project Success with Agile Kanban Frameworks
      Kanban: Accelerating Project Success with Agile Kanban Frameworks James Stockwell
    73. Chat GPT Bible - Job Seeker’s Special Edition: Secrets to Mastering the Career and Hiring Landscape with Conversational AI
      Chat GPT Bible - Job Seeker’s Special Edition: Secrets to Mastering the Career and Hiring Landscape with Conversational AI Lucas Foster
    74. Kaizen: The Lifelong Journey of Continuous Improvement
      Kaizen: The Lifelong Journey of Continuous Improvement Steve Abrams
    75. Raising Private Capital, Revised Edition: Build Your Real Estate Investing Empire with Other People’s Money
      Raising Private Capital, Revised Edition: Build Your Real Estate Investing Empire with Other People’s Money Matt Faircloth
    76. How to Be Bold: The Surprising Science of Everyday Courage
      How to Be Bold: The Surprising Science of Everyday Courage Ranjay Gulati
    77. Agile Project Management with Scrum: Advanced Strategies for  Agile Project Management with Scrum
      Agile Project Management with Scrum: Advanced Strategies for Agile Project Management with Scrum Jacob Richardson
    78. The Qualified Sales Leader: Proven lessons from a 5 Time CRO
      The Qualified Sales Leader: Proven lessons from a 5 Time CRO John McMahon
    79. eCommerce Marketing: How to Get Traffic that BUYS to Your Website
      eCommerce Marketing: How to Get Traffic that BUYS to Your Website Chloe Thomas
    80. Why Is Nobody Buying My Book?: The Transformative Power Through A Dual Journey of Healing for Readers and Authors
      Why Is Nobody Buying My Book?: The Transformative Power Through A Dual Journey of Healing for Readers and Authors Kay Jay
    81. Lean Startup: The Lean Startup Approach to Innovation  and Sustainable Business Growth
      Lean Startup: The Lean Startup Approach to Innovation and Sustainable Business Growth William Adams
    82. Data Mesh: Principles and Logical Architecture
      Data Mesh: Principles and Logical Architecture Alex Campbell
    83. Natural language Processing: Discover Potential of Natural Language Processing and Artificial Intelligence
      Natural language Processing: Discover Potential of Natural Language Processing and Artificial Intelligence Daniel Garfield
    84. Data Analyses: Detailed, Scientific, and Business-Oriented Data Reading Skills
      Data Analyses: Detailed, Scientific, and Business-Oriented Data Reading Skills Benjamin Farrar
    85. Big Data: Mining and Measuring Big Data for Information and Intelligence
      Big Data: Mining and Measuring Big Data for Information and Intelligence David Feldspar
    86. Tidy First?: A Personal Exercise in Empirical Software Design
      Tidy First?: A Personal Exercise in Empirical Software Design Kent Beck

    L’offre Storytel :

    • Accès à la bibliothèque complète

    • Mode enfant

    • Annulez à tout moment

    15 heures

    Pour accompagner vos loisirs

    9.99€ /mois
    30 jours gratuits
    • 1 compte

    • 15 heures/mois

    Essayer maintenant

    30 heures

    Pour vos trajets quotidiens

    14.99€ /mois
    30 jours gratuits
    • 1 compte

    • 30 heures/mois

    Essayer maintenant

    45 heures

    Pour écouter tous les jours

    17.99€ /mois
    30 jours gratuits
    • 1 compte

    • 45 heures/mois

    Essayer maintenant