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Cover for Moving In-house: Why it might be good for your business to in-house your marketing activities. And how to do it.

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Moving In-house: Why it might be good for your business to in-house your marketing activities. And how to do it.

De
- Kasper Sierslev
Avec :
- Jeremy Albret
Éditeur
- BoD

Essayer gratuitement

1 évaluations: 5
Durée: 4h 10min
Langue: Anglais
Format
Catégorie: Économie et commerce

For the past 15 years, I've been helping organisations setting up their in-house SoMe, content, branding, and marketing teams. Working with brands such as LEGO, Mars, Maersk, Apple and Georg Jensen I have seen some of the same frustrations and issues when they are working with external agencies.

Here you will find the ideas to create and manage your own in-house setup, tested process, step-by-step guides outlined in the book. They are easy to follow, despite being the result of more that a decade of experience and research. The process is designed to minimise your risk of failure are coupled with the inspiring stories. So if you've ever thought about what it would be like to bring in more of your marketing activities from your creative agencies-this book is for you.

Date de publication

Livre audio : 1 octobre 2020

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