Écouter et lire

Entrez dans un monde infini d'histoires

  • Lire et écouter autant que vous le voulez
  • Plus d'un million de titres
  • Titres exclusifs + créations originales Storytel
  • 14 jours d'essai gratuit, puis 9,99 € par mois
  • Annulation facile à tout moment
Essayer gratuitement
Details page - Device banner - 894x1036
Cover for The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Essayer gratuitement

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Essayer gratuitement
14 évaluations

4.4

Durée
11h 9min
Langue
Anglais
Format
Catégorie

Économie et commerce

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

© 2020 Ascent Audio (Livre audio): 9781663711311

Date de publication

Livre audio : 29 décembre 2020

Mots-clés

    D'autres ont également apprécié ...

    1. Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
      Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More Donald Miller
    2. The 22 Immutable Laws of Branding
      The 22 Immutable Laws of Branding Al Ries
    3. The 22 Immutable Laws of Marketing
      The 22 Immutable Laws of Marketing Jack Trout
    4. Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No
      Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Jeb Blount
    5. Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works
      Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works Daniel Priestley
    6. Getting to Yes with Yourself: (and Other Worthy Opponents)
      Getting to Yes with Yourself: (and Other Worthy Opponents) William Ury
    7. New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development
      New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Mike Weinberg
    8. How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off
      How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Donald Miller
    9. Key Person of Influence
      Key Person of Influence Daniel Priestley
    10. Positioning: The Battle For Your Mind
      Positioning: The Battle For Your Mind Jack Trout
    11. INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal
      INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
    12. The Only Sales Guide You'll Ever Need
      The Only Sales Guide You'll Ever Need Anthony Iannarino
    13. A Mind for Sales: Daily Habits and Practical Strategies for Sales Success
      A Mind for Sales: Daily Habits and Practical Strategies for Sales Success Mark Hunter, CSP
    14. Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition
      Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition Matt Blumberg
    15. Pitch Anything by Oren Klaff - Book Summary: An Innovative Method for Presenting, Persuading, and Winning the Deal
      Pitch Anything by Oren Klaff - Book Summary: An Innovative Method for Presenting, Persuading, and Winning the Deal Dean Bokhari
    16. The 21 Irrefutable Laws of Leadership 25th Anniversary: Follow Them and People Will Follow You
      The 21 Irrefutable Laws of Leadership 25th Anniversary: Follow Them and People Will Follow You John C. Maxwell
    17. Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success
      Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success Gary Vaynerchuk
    18. The Entrepreneur Roller Coaster: It’s Your Turn to #JoinTheRide
      The Entrepreneur Roller Coaster: It’s Your Turn to #JoinTheRide Darren Hardy
    19. The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
      The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Bob Dorf
    20. Hero on a Mission: A Path to a Meaningful Life
      Hero on a Mission: A Path to a Meaningful Life Donald Miller
    21. Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential
      Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Matt Higgins
    22. The Little Red Book of Selling: 12.5 Principles of Sales Greatness
      The Little Red Book of Selling: 12.5 Principles of Sales Greatness Jeffrey Gitomer
    23. Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
      Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. Mike Weinberg
    24. The Vision-Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business
      The Vision-Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business Michael Hyatt
    25. Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
      Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean Karen Berman
    26. Anything You Want: 40 lessons for a new kind of entrepreneur
      Anything You Want: 40 lessons for a new kind of entrepreneur Derek Sivers
    27. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
      Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
    28. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
      Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
    29. The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)
      The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Robert W. Bly
    30. Bargaining for Advantage: Negotiation Strategies for Reasonable People
      Bargaining for Advantage: Negotiation Strategies for Reasonable People G. Richard Shell
    31. The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals
      The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals Sean Covey
    32. Pitch Perfect: How to Say It Right the First Time, Every Time
      Pitch Perfect: How to Say It Right the First Time, Every Time Bill McGowan
    33. Five Stars: The Communication Secrets to Get From Good to Great
      Five Stars: The Communication Secrets to Get From Good to Great Carmine Gallo
    34. The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans, 2nd Edition
      The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans, 2nd Edition Will Herman
    35. Hook Point: How to Stand Out in a 3-Second World
      Hook Point: How to Stand Out in a 3-Second World Brendan Kane
    36. Skip the Line: The 10,000 Experiments Rule and Other Surprising Advice for Reaching Your Goals
      Skip the Line: The 10,000 Experiments Rule and Other Surprising Advice for Reaching Your Goals James Altucher
    37. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
      The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Chet Holmes
    38. Disrupt Yourself
      Disrupt Yourself Jay Samit
    39. Free Prize Inside!: The Next Big Marketing Idea
      Free Prize Inside!: The Next Big Marketing Idea Seth Godin
    40. The Automatic Customer: Creating a Subscription Business in Any Industry
      The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
    41. The Best of No BS: The Ultimate No Holds Barred Anthology
      The Best of No BS: The Ultimate No Holds Barred Anthology Dan S. Kennedy
    42. Peak Performance Culture: The Five Metrics of Organizational Excellence
      Peak Performance Culture: The Five Metrics of Organizational Excellence Dave Mitchell
    43. Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
      Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Raja Rajamannar
    44. How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
      How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Ray Edwards
    45. Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
      Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford
    46. The 22 Immutable Laws of Marketing
      The 22 Immutable Laws of Marketing Jack Trout
    47. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
      The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Mark Roberge
    48. The Influential Product Manager: How to Lead and Launch Successful Technology Products
      The Influential Product Manager: How to Lead and Launch Successful Technology Products Ken Sandy
    49. R.E.D. Marketing: The Three Ingredients of Leading Brands
      R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench
    50. Sales Pitch: How to Craft a Story to Stand Out and Win
      Sales Pitch: How to Craft a Story to Stand Out and Win April Dunford
    51. The Great CEO Within: The Tactical Guide to Company Building
      The Great CEO Within: The Tactical Guide to Company Building Alex MacCaw
    52. The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition
      The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition Alan Weiss
    53. Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want
      Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want Lee B. Salz
    54. Traction: How Any Startup Can Achieve Explosive Customer Growth
      Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
    55. The Brand Mapping Strategy : Design, Build and Accelerate Your Brand: Design, Build, and Accelerate Your Brand
      The Brand Mapping Strategy : Design, Build and Accelerate Your Brand: Design, Build, and Accelerate Your Brand Karen Tiber Leland
    56. 22 Immutable Laws of Branding
      22 Immutable Laws of Branding Al Ries
    57. Wealth Expo$ed: This Short Argument Made Me a Fortune... Can It Do The Same For You
      Wealth Expo$ed: This Short Argument Made Me a Fortune... Can It Do The Same For You MJ DeMarco
    58. Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
      Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World Gary Vaynerchuk
    59. The Harvard Business Review Family Business Handbook: How to Build and Sustain a Successful, Enduring Enterprise
      The Harvard Business Review Family Business Handbook: How to Build and Sustain a Successful, Enduring Enterprise Josh Baron
    60. Consulting Essentials: The Art and Science of People, Facts, and Frameworks
      Consulting Essentials: The Art and Science of People, Facts, and Frameworks Jeff Kavanaugh
    61. Master Your Next Move: The Essential Companion to "The First 90 Days"
      Master Your Next Move: The Essential Companion to "The First 90 Days" Michael D. Watkins
    62. HBR's 10 Must Reads on Entrepreneurship and Startups
      HBR's 10 Must Reads on Entrepreneurship and Startups Reid Hoffman
    63. The Five Most Important Questions: You Will Ever Ask About Your Organization
      The Five Most Important Questions: You Will Ever Ask About Your Organization Peter F. Drucker
    64. Leadership and Self-Deception: Getting out of the Box
      Leadership and Self-Deception: Getting out of the Box The Arbinger Institute
    65. The Six Disciplines of Strategic Thinking: Leading Your Organization into the Future
      The Six Disciplines of Strategic Thinking: Leading Your Organization into the Future Michael D. Watkins
    66. The Secret: What Great Leaders Know and Do
      The Secret: What Great Leaders Know and Do Ken Blanchard
    67. The Bezos Blueprint: Communication Secrets that Power Amazon's Success
      The Bezos Blueprint: Communication Secrets that Power Amazon's Success Carmine Gallo
    68. Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle)
      Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra
    69. They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
      They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated Marcus Sheridan
    70. The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
      The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
    71. Oversubscribed: How to Get People Lined Up to Do Business with You (2nd Edition)
      Oversubscribed: How to Get People Lined Up to Do Business with You (2nd Edition) Daniel Priestley
    72. How To Be A Great Boss
      How To Be A Great Boss Rene Boer
    73. Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
      Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen Donald Miller
    74. The Leader's Greatest Return: Attracting, Developing, and Multiplying Leaders
      The Leader's Greatest Return: Attracting, Developing, and Multiplying Leaders John C. Maxwell
    75. HBR's 10 Must Reads on Change Management, Vol. 2
      HBR's 10 Must Reads on Change Management, Vol. 2 Harvard Business Review
    76. The Heart of Business: Leadership Principles for the Next Era of Capitalism
      The Heart of Business: Leadership Principles for the Next Era of Capitalism Hubert Joly
    77. Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career
      Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career Donald Miller
    78. HBR's 10 Must Reads on High Performance (with bonus article "The Right Way to Form New Habits” An interview with James Clear)
      HBR's 10 Must Reads on High Performance (with bonus article "The Right Way to Form New Habits” An interview with James Clear) Harvard Business Review
    79. People Strategy: How to Invest in People and Make Culture Your Competitive Advantage
      People Strategy: How to Invest in People and Make Culture Your Competitive Advantage Jack Altman
    80. Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
      Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Mark Goulston
    81. Ask for More
      Ask for More Alexandra Carter
    82. The Go-Giver: A Little Story About a Powerful Business Idea
      The Go-Giver: A Little Story About a Powerful Business Idea John Mann
    83. The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management
      The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management Peter F. Drucker
    84. Differentiate or Die: Survival in Our Era of Killer Competition
      Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
    85. Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
      Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game Walker Deibel
    86. Running Lean, 2nd Edition: Iterate from Plan A to a Plan That Works
      Running Lean, 2nd Edition: Iterate from Plan A to a Plan That Works Ash Maurya
    87. Winning: The Unforgiving Race to Greatness
      Winning: The Unforgiving Race to Greatness Tim S. Grover
    88. Management Rev Ed
      Management Rev Ed Peter F. Drucker
    89. Exactly How to Sell: The Sales Guide for Non-Sales Professionals
      Exactly How to Sell: The Sales Guide for Non-Sales Professionals Phil M. Jones
    90. Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
      Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Dave Peterson

    Pour commencer

    Voir tous les titres
    1. La femme de ménage - Tome 1
      La femme de ménage - Tome 1 Freida McFadden
      4.3
    2. La femme de ménage voit tout - Tome 3
      La femme de ménage voit tout - Tome 3 Freida McFadden
      3.3
    3. La femme de ménage se marie - Tome 4: Une nouvelle de Freida McFadden
      La femme de ménage se marie - Tome 4: Une nouvelle de Freida McFadden Freida McFadden
      2.1
    4. La psy: Elle connaît tous vos secrets, découvrez les siens ...
      La psy: Elle connaît tous vos secrets, découvrez les siens ... Freida McFadden
      4.7
    5. Les Secrets de la femme de ménage - Tome 2 - Prix Babelio 2024 Polar et Thriller
      Les Secrets de la femme de ménage - Tome 2 - Prix Babelio 2024 Polar et Thriller Freida McFadden
      4.8
    6. La Prof
      La Prof Freida McFadden
      4.4
    7. Le Mur invisible
      Le Mur invisible Haushofer Marlen
      4.7
    8. Le Boyfriend
      Le Boyfriend Freida McFadden
      4.6
    9. Lakestone, tome 1
      Lakestone, tome 1 Sarah Rivens
      5
    10. Le couple d'à côté
      Le couple d'à côté Shari Lapena
      3.6
    11. Harry Potter et la Coupe de Feu
      Harry Potter et la Coupe de Feu J.K. Rowling
      4.7
    12. Harry Potter et l’Ordre du Phénix
      Harry Potter et l’Ordre du Phénix J.K. Rowling
      5
    13. Lakestone, tome 2
      Lakestone, tome 2 Sarah Rivens
      5
    14. Harry Potter et le Prince de Sang-Mêlé
      Harry Potter et le Prince de Sang-Mêlé J.K. Rowling
      5
    15. La colère : Kings of Sin - Tome 1 - La nouvelle série d'Ana Huang, l'autrice de la Saga Twisted
      La colère : Kings of Sin - Tome 1 - La nouvelle série d'Ana Huang, l'autrice de la Saga Twisted Ana Huang
      4.3

    L’offre Storytel :

    • Accès à la bibliothèque complète

    • Mode enfant

    • Annulez à tout moment

    15 heures

    Pour accompagner vos loisirs

    9.99 € /mois

    30 jours gratuits
    Essayer maintenant

    30 heures

    Pour vos trajets quotidiens

    14.99 € /mois

    30 jours gratuits
    Essayer maintenant

    45 heures

    Pour écouter tous les jours

    17.99 € /mois

    30 jours gratuits
    Essayer maintenant
    Entreprise
    Explorer
    Liens utiles
    Langue et région

    • Français

    • France

    • app_store_button
    • google_play_button
    Suivez-nous