Thousands of entrepreneurs and innovators use Lean B2B to quickly find traction in the market.

Packed with more than 20 case studies, Lean B2B consolidates the best thinking around Business-to-Business (B2B) customer development to help entrepreneurs focus on the right actions each step of the way, leaving as little as possible to luck.

The book helps: -Assess the market potential of opportunities to find the right opportunity for your team -Find early adopters, quickly establish credibility and convince business stakeholders to work with you -Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision -Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit -Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation

« The book will pay itself off in the first couple of pages! » - Ben Sardella, Co-Founder, Datanyze, AA-ISP Top 25 Most Influential

« Lean B2B nails the key to being nimble and iterative in the complex, drawn-out world of B2B entrepreneurship: relationships. It captures how I've been running my own Lean B2B practice for years and makes it accessible to anyone. » - Brian Gladstein, CEO and Founder, Explorics

« This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefs

© 2019 Etienne Garbugli (Buku audio ): 9781987185478

Tanggal rilis

Buku audio : 21 Juli 2019