3.2
Ekonomi & Bisnis
It's not how good you are. It's how well you tell your story.
Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.
The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.
© 2013 Ascent Audio (Buku audio ): 9781469026909
Tanggal rilis
Buku audio : 13 Agustus 2013
Tag
3.2
Ekonomi & Bisnis
It's not how good you are. It's how well you tell your story.
Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.
The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.
© 2013 Ascent Audio (Buku audio ): 9781469026909
Tanggal rilis
Buku audio : 13 Agustus 2013
Tag
Masuki dunia cerita tanpa batas
Peringkat keseluruhan berdasarkan peringkat 9
Motivating
Inspiring
Informative
Unduh aplikasinya untuk bergabung dalam percakapan dan menambahkan ulasan.
Bahasa Indonesia
Indonesia