עסקים וכלכלה
Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience.
The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well being.
© 2020 Ascent Audio (ספר מוקלט ): 9781469070384
תאריך הוצאה
ספר מוקלט : 8 בספטמבר 2020
תגיות
עסקים וכלכלה
Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience.
The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well being.
© 2020 Ascent Audio (ספר מוקלט ): 9781469070384
תאריך הוצאה
ספר מוקלט : 8 בספטמבר 2020
תגיות
היכנסו לעולם אינסופי של סיפורים
אין ביקורות עדיין
הורד את האפליקציה כדי להצטרף לשיחה ולהוסיף ביקורות.
עִברִית
ישראל