Summary of Richard Thaler & Cass Sunstein's Nudge

Get the Summary of Richard Thaler & Cass Sunstein's Nudge in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: the authors provide information on how the configuration of the places in which we make decisions influences our choices. The quantity that we eat depends on the size of our plate, the foods we pick in the cafeteria depends on where they are placed at an eye level. The magazines we buy depends on what magazines are displayed at the checkout of the supermarket. However, the same tendency also affects decisions with more significant consequences, such as how much families would save and how they would invest in their futures savings; the kind of mortgage to take out; which medical insurance to choose; what cars to drive.

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ספר דיגיטלי : 30 בינואר 2021