5
עסקים וכלכלה
The new discipline of consumer neuroscience is pursuing the idea of incorporating neuroscientific methods, theories and insights into research on consumers and purchasing behaviour. The aim is to supplement traditional behavioural-science approaches and obtain new findings. Against this background, this textbook presents the current state of consumer neuroscience in an easy-to-understand form. This new edition will be supplemented with recent findings from international marketing research, such as the concept of the ?marketing placebo effect=. With regard to methodologies, mobile functional near-infrared spectrography (fNIRS) is presented & a technique that can now be used to investigate price perception, advertising effectiveness, branding and consumer behaviour.
© 2020 Kohlhammer Verlag (ספר דיגיטלי ): 9783170373532
תאריך הוצאה
ספר דיגיטלי : 26 באוגוסט 2020
5
עסקים וכלכלה
The new discipline of consumer neuroscience is pursuing the idea of incorporating neuroscientific methods, theories and insights into research on consumers and purchasing behaviour. The aim is to supplement traditional behavioural-science approaches and obtain new findings. Against this background, this textbook presents the current state of consumer neuroscience in an easy-to-understand form. This new edition will be supplemented with recent findings from international marketing research, such as the concept of the ?marketing placebo effect=. With regard to methodologies, mobile functional near-infrared spectrography (fNIRS) is presented & a technique that can now be used to investigate price perception, advertising effectiveness, branding and consumer behaviour.
© 2020 Kohlhammer Verlag (ספר דיגיטלי ): 9783170373532
תאריך הוצאה
ספר דיגיטלי : 26 באוגוסט 2020
היכנסו לעולם אינסופי של סיפורים
דירוג כולל מבוסס על דירוגי 1
הורד את האפליקציה כדי להצטרף לשיחה ולהוסיף ביקורות.
עִברִית
ישראל