4.5
Economy & Business
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
© 2019 Robfitz Ltd (Audiobook): 9781987165364
Release date
Audiobook: 22 March 2019
4.5
Economy & Business
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
© 2019 Robfitz Ltd (Audiobook): 9781987165364
Release date
Audiobook: 22 March 2019
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Overall rating based on 203 ratings
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Jaya
6 Aug 2022
Informative.
Arun
2 Jan 2022
Simple narration of a complex topic of kick-starting a business. Really loved the clear examples shared on how to fix a communication problem. A good read overall. Really liked the aspect of “asking how” rather than fishing for evident answers
Tarun
5 Jun 2022
Amazing read for Entrepreneurs and Product people
English
India