Michael W. Lowenstein

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Bækur eftir Michael W. Lowenstein

Employee Ambassadorship: Optimizing Customer-Centric Behavior from the Inside-Out and Outside-InMichael W. Lowenstein
Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and ApplicationsMichael W. Lowenstein
The Customer Advocate and the Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder BehaviorMichael W. Lowenstein