A Plan Is Not A Strategy: How Organizations Can Move From Comfort To Competitive Advantage

A PLAN IS NOT A STRATEGY

HOW ORGANIZATIONS CAN MOVE FROM COMFORT TO COMPETITIVE ADVANTAGE

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

CONTENT:

The Difference Between Planning And Strategy

Defining Strategy As An Integrative Set Of Choices

Why Planning Feels Comfortable But Falls Short

Strategy As An Outcome, Not Just Activities

The Trap Of Planning While Competitors Strategize

Case Study: Southwest Airlines’ Strategy To Win

Playing To Play Vs. Playing To Win

The Angst Of Strategy And Embracing Uncertainty

Laying Out The Logic Of A Strategy

Strategy As A Journey Of Tweaking And Refining

Keeping Strategy Simple And Actionable

Why Strategy Offers The Best Chance Of Winning

The Role Of Capabilities In Sustaining Strategy

The Importance Of Strategic Alignment Across The Organization

Measuring Success Beyond Financial Results

© 2025 Cambridge Review Publishing (Rafbók): 6610001063207

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Rafbók: 24 september 2025