Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Philip Kotler
Hlustaðu og lestu
Stígðu inn í heim af óteljandi sögum
- Lestu og hlustaðu eins mikið og þú vilt
- Þúsundir titla
- Getur sagt upp hvenær sem er
- Engin skuldbinding
Cyberculture And Cancel Culture: Repercussions On Image And Advertising Communication
- Höfundur
- Útgefandi
- Tungumál
- enska
- Format
- Flokkur
Viðskiptabækur
This book has Cyberculture and Cancel Culture as its subject, bringing the repercussions on the image and advertising communication, that is, the reflection in the image of companies. The paper brings a case study of the Brazilian digital influencer Monark, the consequences of his “cancelling” in his professional life, in addition to the reflections on his relations with the partner companies of his company, Flow Podcast. The objective is to understand how Cyberculture shows itself and how it connects to Cancel Culture, also bringing a look at the repercussions of image and understanding of how companies act or should act in crises like these.
© 2023 Tektime (Rafbók): 9788835453390
Þýðandi: Valquíria Pereira Bosqueti
Útgáfudagur
Rafbók: 30 juni 2023
Aðrir höfðu einnig áhuga á...
- The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply Vickie Taylor
- Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Philip Kotler
- Private Equity: Access for All: Investing in Private Equity through the Stock Markets Jonathan Yates
- Digital Marketing Fundamentals Matt Bailey
- The Sprint: A day-to-day feel of life on a Scrum team Julian Cambridge
- The Digital Experience Company: Winning in the Digital Economy with Experience Insights Alfonso de la Nuez
- Kellogg on Marketing, 3rd Edition Philip Kotler
- Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live Philip Kotler
- Web3 Marketing Amanda Cassatt
- Lykillinn Kathryn Hughes
4.4 - Hundeltur Torill Thorup4.3
- Völundur Steindór Ívarsson4.3
- 17 ástæður til að drepa Unnur Lilja Aradóttir4
- Lára missir tönn Birgitta Haukdal4.5
- Myrkraverk í miðbænum Birgitta H. Halldórsdóttir3.8
- Næsta stúlkan Carla Kovach4.1
- Lára lærir að lesa Birgitta Haukdal4.1
- Lára lærir á hljóðfæri Birgitta Haukdal4.3
- Dauðinn einn var vitni Stefán Máni4.4
- Jólabókarleitin Jenny Colgan3.6
- Atlas: Saga Pa Salt Lucinda Riley4.7
- Utan frá sjó, þriðja bindi Guðrún frá Lundi4.3
- Óvæntur ferðafélagi Eiríkur Bergmann4.3
- Ég ætla að djamma þar til ég drepst Ívar Örn Katrínarson4.4
Veldu áskrift
Hundruðir þúsunda raf- og hljóðbóka
Yfir 400 titlar frá Storytel Original
Barnvænt viðmót með Kids Mode
Vistaðu bækurnar fyrir ferðalögin
Vinsælast
Unlimited
Besti valkosturinn fyrir einn notanda
3 dagar frítt
1 aðgangur
Ótakmörkuð hlustun
Engin skuldbinding
Getur sagt upp hvenær sem er
Family
Fyrir þau sem vilja deila sögum með fjölskyldu og vinum.
3 dagar frítt
2-6 aðgangar
100 klst/mán fyrir hvern aðgang
Engin skuldbinding
Getur sagt upp hvenær sem er
2 aðgangar
3990 kr /á mánuðiGagnlegir hlekkir
Tungumál og land
Íslenska
Ísland
