Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
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The Pricing Roadmap: How to Design B2B SaaS Pricing Models That You Know Your Customers Will Love
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Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses.
The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:
• Create packaging that makes your chief of sales high-five your chief of product • Pick pricing metrics that drive demand and expansion • Tap into every part of your customers’ budget • Validate new pricing before launch and migrate old customers • Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap • will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows • your business—whether you’re a startup, prerevenue venture, or an established market leader.
© 2024 Houndstooth Press (Hljóðbók): 9798868683985
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Hljóðbók: 23 januari 2024
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