The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer FeedbackDan Olsen
Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want
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Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
© 2016 Morgan James Publishing (Rafbók): 9781630476595
Útgáfudagur
Rafbók: 15 mars 2016
Merki
Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want
- Höfundur
- Útgefandi
- Tungumál
- enska
- Format
- Flokkur
Viðskiptabækur
Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
© 2016 Morgan James Publishing (Rafbók): 9781630476595
Útgáfudagur
Rafbók: 15 mars 2016
Merki
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