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Alexa Morden

Whether you’re in the entertainment industry or not, this is a podcast that will humour, shock, validate and inform. You think you knew what it’s like to be an actor? Think again…

The 98% explores what life is really like for the majority of actors and performers who, rather than trying to find an outfit for the Oscar’s, are trying to find a reader for a self tape after working a bar shift. It comes as a surprise to most that only 2% of actors earn their main source of income from acting work. This podcast represents, and gives a voice to, the other 98%. 

What started as a comedy podcast in 2018, with co-hosts Alexa and Katie laughing and lamenting about the REAL #actorslife, has morphed into a relatable and supportive space through the lens of honesty and realism. And now, a platform and CIC run by Alexa. By lifting the curtain on things that need changing in the industry, exposing hidden truths, and chatting to brilliant industry professional guests from all corners of the biz, The 98% is a podcast, and platform, that works to humanise those in the industry and redefine what success means in a business that, before now, only shined a spotlight on the small minority.

@the98percentpod

The 98%

So, an AI actress is here to take all of our jobs and change the face of the acting industry forever…
 
Or is it?
 
In this deep-dive episode Alexa is joined by actor and screenwriter Rebecca Osias - who also isn’t one to shy away from difficult industry conversations. Together they discuss the concerns and questions around “Tilly Norwood”, why there is no space for generative AI in creative spaces, the responses from industry organisations - and so much more. Including a look at the website of the “100% AI generated production company” behind this code, why the original article about agent interest may not be exactly what it seems, and how public funding comes into all of it...
 
There’s a lot to cover - all of it important. See timestamps below for specific topic points.
 
Follow online @the98percentpod, @alexa_morden and @rebeccaosias_ 
Donate to support the work of The 98% CIC https://ko-fi.com/the98percent
 
TIME STAMPS
 
 • Episode intro and context - 0 mins
 • Intro to Rebecca - 4 mins
 • Initial response to the article - 7 mins
 • Why AI code should not be referred to as an “actress” - 18 mins
 • Is it ok to use AI in other/‘smaller’ aspects of the creative industries? - 32 mins
 • Industry Union responses to the reveal of "Tilly Norwood" - 40 mins
 • Why this affects The 98% of actors - 49 mins
 • Response from agency WME - 53 mins
 • Real actors’ likeness being used in AI - 55 mins
 • “Tilly Norwood’s” Instagram page - 1 hour
 • Statement from the creator of “Tilly Norwood” - 1 hour 3 mins
 • Is “Tilly” *actually* being scouted by agents? - 1 hour 14 mins
 • Is the technology good enough to replace actors? - 1 hour 23 mins
 • Particle6’s funding from The BFI - 1 hour 28 mins
 • Advice for actors - 1 hour 41 mins
 • The importance of pushing back - 1 hour 48 mins
 • Wrapping up - 1 hour 53 mins
 
Link to watch Instagram Live:
 https://www.instagram.com/p/DPRyrl0lAEd/
 Original Deadline article:
 https://deadline.com/2025/09/talent-agent-ai-actress-tilly-norwood-studios-1236557889/

"AI Actress Tilly Norwood" - Hazard Or Hype?

Essential listening for any actor, parent of child actor, or anyone else working with a talent agent...
 
This episode is a recording of a recent live webinar where Alexa was joined by experienced agent Liz Pratt of Nelson Management. Liz has been teaching herself legislation and brushing up on her knowledge regarding actors rights, and she’s here to share that knowledge with you. This informative discussion looks into the often-overlooked small print of the actor/agent relationship: contracts, terms & conditions, unlawful behaviour, red flags, and more.
 
This episode offers clear, empowering advice from both sides of the table - an agent who understands actors’ rights, and an actor working to empower others through transparency and experience.
 
Listen more agent advice from Liz in Series 5 Episode 38 of The 98%.
 
If you suspect your agent may not be acting in your best interest, I encourage you to listen to the episode released previously to this one, and follow the steps and guidance shared there. You'll also find practical resources and links in the episode description to help you take informed action.
 
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The 98% is a solo run venture, you can support the platform and the work being done on Ko-fi
 https://ko-fi.com/the98percent
 
 Interested in supporting the newly registered CIC so that more actors can be helped? Please get in touch.
 
Follow: @ the98percentpod @ alexa_morden 
 E: the98percentpod@gmail.com

Contracts, Clauses & Caution - Agent Webinar

The most complex episode of The 98% yet…an armchair investigation into 'Lucy Harrison Casting' - a talent agency accused of withheld pay, suspicious business practices, and questionable identities. With an informed eye, sharpened by her involvement in exposing the Bodhi Talent scandal in 2024, Alexa presents a deep-dive into concerns regarding this agency, based on first-hand accounts and publicly available records.
 
This episode explores how an unregulated industry leaves actors vulnerable, and why more accountability, protection, and proactive safeguarding is urgently needed. This is not an attack on anyone - it’s a resource that all can actors can learn from.
 
Owed money from LHC? Click Here for next steps.
 This is a long episode, for good reason. Everything shared is necessary, for many reasons. However, you can Click Here for a summary of the most important findings.
 
Thank you to Karis Pentecost for her time and openness, and to the voice actors in this episode including Francesca Hayman, Rosie Dunjay, Brooke Camilleri Agius, Bianca Sowerby, Nicky Campbell, Heather Jones, and Nichola Bush.
 
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The 98% is a solo run venture, you can support the platform and the work being done on Ko-fi
 https://ko-fi.com/the98percent
 
 Interested in supporting the newly registered CIC so that more actors can be helped? Please get in touch.
 
Follow: @ the98percentpod @ alexa_morden 
 E: the98percentpod@gmail.com
 
Time stamps:
 
Intro to the 98%: 00:00
 
Disclaimer of intent: 05:19
 
Intro to the Lucy Harrison Casting case: 06:10
 
LHC Red Flags: 15:05
 
History of TSG Casting: 36:24
 
Happy House Public Info: 43:20
 
LHC Client interview 55:40
 
Legal Threats: 2 hours 11 min
 
Statements from industry bodies: 2 hours 23 min
 
Advice and next steps for LHC clients: 2 hours 28 min
 
New update, ‘liquidation’: 2 hours 37 mins
 
Conclusion: 2 hours 41 mins

'Lucy Harrison Casting': A Cautionary Tale

A special moment that feels full circle, where everything is the same but different at the same time. For the first time in 6 years (!!) Alexa and Katie are in the same room recording an episode of The 98%. After years of remote recording and living in different countries, they're back in Katie's living room, trying to wrangle a cat, and talking honestly about #actorslife that is now more like #creativelife. Only this time, gone is the desperation and frustration, and in its place is acceptance of the reality of the game, and efforts to make their part in it as happy and fulfilled as possible. Redefining what success is, unlearning unhelpful industry bullsh*t, seeing the business for what it is, and finding joy in the process rather than the outcome.
 
In this episode, Alexa and Katie reflect on how their perspectives have shifted over the years - from chasing external validation to embracing creative autonomy, from feeling stuck in an unfair system to actively working to change it. They discuss the evolution of The 98% into a platform not just for support and solidarity, but for advocacy and action, tackling industry malpractice and amplifying voices that need to be heard. Tune in for laughter, honesty, and a much-needed reminder that success isn’t a finish line - it’s what you make of the journey.
 
For ongoing 98% content follow @the98percentpod on instagram
 
Links mentioned in the episode:
 
Accessible, supportive free resources for actors:
 https://www.actingwithalexa.com/freeresources
 
ActingWithAlexa's services:
 https://www.actingwithalexa.com/services1
 
Oshi's World:
 https://www.oshisworld.org
 
Support The 98% on Ko-Fi:
 https://ko-fi.com/the98percent
 
Contact The 98% at
 the98percentpod@gmail.com
 
Follow on instagram:
 @alexa_morden
 @acting.with.alexa
 @katieelinsalt
 @oshis_world

"We aren't chasing the thing anymore. We ARE the thing."

It's here! After 40 episodes of Series 5, the season draws to a close. Join the OG's, Alexa and Katie, as they check in on recent goings on, chat about when actual life leaves no room for #actorslife, look back at change of attitudes since the podcast began, discuss the lack of working class creatives in the industry, share a whole lot of love for this community, and more! 
 
“We’ve got to look after ourselves first otherwise we have nothing to give.”
 
This episode is dedicated to you, wonderful listeners.
 
Things mentioned in the episode:
 
'The Good Ally', By Nova Reid
 Acting With Alexa: https://www.actingwithalexa.com
 AWA resources: https://www.actingwithalexa.com/freeresources
 Watch Alexa and Katie in short film Hers! https://vimeo.com/337750125
 
 Follow The 98% online at @the98percentpod
 Follow Alexa @alexa_morden (IG) / @alexamorden (twitter) and Katie @KatieElintSalt
 
If you appreciate the work being done by, and for, The 98%, please consider donating to our Ko-Fi https://ko-fi.com/the98percent
 
While you're here, please consider donating to the Palestine Children's Relief Fund:
 https://www.pcrf.net
 
Don't forget you can get 25% off your subsciption to WeAudition with discount code 9825!

S5E40 - Finale Pt 2 - Reflection

Every guest on The 98% who has chosen to move on from the performing industry didn't do it because they fell out of love with the art of acting, it was because they didn't want to continue with the industry itself. So for those of us who choose to stay in it, how can we make it an enjoyable place to be? In this episode Alexa shares her thoughts and musings over recent months having a "front row seat to the sh*tshow" and why it is so important to redefine what success means to you in this business. 
 
Strap in for some classic 98% brutal honesty. The rose tinted glasses are off, because you don't need glasses when you can see things clearly! Using personal experiences and lessons learned, this episode aims to bring solace, support, encouragement, empowerment, and a dose of realism, at an especially difficult and quiet time for creatives in the entertainment industry.
 
Below are some links of things mentioned in the episode:
 AWA Resources: https://www.actingwithalexa.com/freeresources
 
Meditations: https://www.actingwithalexa.com/freeresources/meditations-for-actors
 
The 98% Ko-Fi: https://ko-fi.com/the98percent
 
Follow The 98% on twitter/instagram at @the98percentpod. If you enjoyed this episode - please share so more people can find this community!
 
While you're here, please consider donating to the Palestine Children's Relief Fund:
 https://www.pcrf.net

S5E39 - Finale Part 1 - Finding Joy In Your Journey

Grab your headphones and settle in for one of the best episodes of The 98% of ALL TIME!
 
 There's been a lot of coverage of dodgy agents recently, so let's hear from some wonderful, trustworthy, supportive ones. In this episode Alexa is joined by Mildred Yuan PMA, Liz Pratt PMA and JBR PMA for an incredibly honest, transparent and wisdom filled chat. You'll hear about how to find the right representation for you, what to look out for when looking for representation, the current state of the industry, a real look into the life of agenting, and so. much. more.
 
Whether you are represented by an agency, self represented, looking for representation, or looking to make the most out of rep you already have - you do NOT want to miss this episode!
 
More information on these wonderful guests:
 
Mildred:
 https://mildredyuan.com
 Liz:
 https://www.nelsontalentmanagement.com
 J:
 https://www.jbragent.com
 Buy J's book 'Getting, Keeping and Working with your Acting Agent: The Compact Guide' here:
 https://amzn.eu/d/j1cQOc1
 
.
 
Help support The 98%, every penny goes into the finances of podcasting and helps us stay on the air for free for all to enjoy!
 Ko-Fi https://ko-fi.com/the98percent 
 Patreon https://www.patreon.com/the98percentpod
 .
 Want to connect with other actors around the world, be coached, see castings, read in for self tapes or earn money reading for others? You can do all this and more at https://www.weaudition.com with 25% off your monthly subscription with the discount code 9825!
 .
 The 98% represents the 98% of actors who don't earn their main source of income from acting work (yes, a real stat!!) We have 100+ episodes for you to enjoy, including incredible guests from all corners of the industry. Find out more about The 98% with more content + our blog at www.the98percentpod.com

S5E38 - Representation Special Part 2: Agent Roundtable

There's been a lot of worrying discussion around agents recently, so before this series ends The 98% wanted to finish on an uplifting note - platforming conversations around representation that instill confidence and trust in actors. This is part one of a two-part representation special!
 
Due to recent exposé's unconvering malpractice from agents, many have found themselves now without one. While this can feel very daunting, it's a disservice of our industry to make actors feel like they are doomed without an agent. Self representation can be an empowering journey and give actors some control over their career by putting them in the drivers seat. This episode's guest, Phillip Laing, has spent time in this industry represented by agents, and representing himself. He shares the pros, cons, and process of self representation drawing on his own experiences, thoughts and feelings.
 
"Progress is progress. If I get an agent again, I'll be happy. And if I don't, I'll be ok."
 
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Some things mentioned in the episode...
 Alexa's new venture! For helpful, realistic and relatable support/acting coaching, online resources, advice columns, and more, visit www.actingwithalexa.com
 
Self Representation - Making the most of your freedom
 Blog Post by Luke Macleod:
 
 https://www.the98percentpod.com/blog/2019/6/8/self-representation-making-the-most-of-your-freedom
 
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Help support The 98%, every penny goes into the finances of podcasting and helps us stay on the air for free for all to enjoy!
 Ko-Fi https://ko-fi.com/the98percent

S5E37 - Representation Special Part 1: Self Representation

Just when you thought this business couldn't get any tougher, Deadline exposes another scandal that has rocked the industry and sent shockwaves through the creatvies involved in the audition process. Agents sending fake self tape requests to actors?! If this is something you'd never even contemplated before, you wouldn't be the only one. But sadly these are not just isolated incidents... 
 
Including comments from The CDA and Equity's General Secretary, testimonies from actors who have been affected, and more, join me on a deep dive into the recently exposed scandal of agents sending fake self tape requests to clients. The what's, how's, why's...
 
This isn't just about fake auditions, it's about deceit, emotional manipulation, selfish gain and moral corruption in an industry with such a powerful hierarchy, that this behaviour has been able to thrive for years.
 
[Like the Bodhi Scandal episode, this one is more of a broadcast style vibe - would love to know what you think about this kind of style for The 98%! Share your thoughts online @the98percentpod]
 
Read:
 
IAM / Luc Chaudhary / Helen Kelly
 'UK Self-Tape Scandal Deepens: International Artists Management Admits Sending Client Misrepresented Audition Invite'
 
 https://deadline.com/2024/03/international-artists-management-iam-sent-client-misleading-audition-invites-1235842868/comment-page-2/#comments
 
'“Was My Tape Fake?”: The Question Panicked British Actors Are Asking Casting Directors About Audition Invites — And Why It Matters'
 
 https://deadline.com/2024/03/uk-fake-self-tape-scandal-explained-1235859627/comment-page-2/#comments
 
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 If you appreciate the work being done by, and for, The 98% please consider donating to our ko-fi, every little helps and goes back into doing what we do here!
 
https://ko-fi.com/the98percent

S5E36 - The Deceit and Corruption of Fake Self Tapes

"Archie Purnell" JAMIE FISHER (also using the name 'Richard'), rogue talent agent, is back with a new name, new studio name ('Wigan TV & Film Acting School'), but the same old tricks.
 
To get ahead of accusations he is spreading rumours and false claims.
 
Knowing all I know, I cannot sit back and let more people be scammed.
 
"Drawing from documented sources and firsthand accounts of those impacted, I am making this public statement, as a vital disclosure for anyone who may come into contact with, now or in the future, Jamie Fisher aka Jamie Thomas Fisher aka AP James aka Archie Purnell."
 
This statement has also been released as a video on social media. You can find the full video on instagram @the98percentpod, with links posted on twitter at the same handle.
 
You can find the full transcription of this statement here:
 
 https://docs.google.com/document/d/1W5wJ8qq_lcpkM4eqTfzaYzlRtGJB7tyh4betF5XWfnE/edit?usp=sharing
 
Listen to S5E32 of The 98% to hear more information and background to this scandal.
 
.
 If you appreciate the work being done by, and for, The 98% please consider donating to our ko-fi, every little helps and goes back into doing what we do here!

PSA: Jamie Fisher / "Archie Purnell" Statement

"Proactive, for me, isn’t necessarily contacting people, it’s working on yourself."
 
One episode down of the 2 part agent special yet still so much to talk about! This time Alexa and Katie speak to Ikki El-Amriti who is a senior agent at Identity Agency Group all about the day to day of agent work, what to do to increase your chances in this industry, diversity and lots more!
 
You can find out more about the Identity School of Acting here https://www.identityschoolofacting.com
 
Other things to check out!
 
www.the98percentpod.com
 
www.weaudition.com (Use our discount code 9825 for 25% off when joining!)
 
www.patreon.com/the98percentpod
 
Follow Ikki on twitter @Ikki_IAG and The 98% @the98percentpod
 
 
Hosted on Acast. See acast.com/privacy for more information.

S2E14 - Agenting Part 2

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